Building the future.

As the franchising community prepares for the future, let's take a moment to commemorate the foundation of this thriving business method. Through franchising, enterprising men and women have built brands and services that are recognized and trusted around the world. This entity called "franchising" continues to contribute to the U.S. economy through significant job creation, payroll and overall economic output. The upcoming International Franchise Association's 46th Annual Convention will highlight the successes and strategies used within this thriving business sector.

Next year's convention, titled "Franchising: Building the Future Together," couldn't be a more accurate description of the manner in which this sector derives its energy and power. The association includes more than 1,000 franchise systems, 8,000 franchisees and 400 suppliers who work in a diverse sector that spans 75 different industries. The convention becomes a "learning laboratory" when its leaders step forward to share the lessons they're learned in every aspect of franchising to the advantage of their fellow peers.

Once again the convention program will provide attendees the tools to better compete when it comes to international, financial, diversity and technology programs by staging summits that will provide information on the latest strategies and best practices. Look for concurrent educational sessions to address just about any topic in which you need more guidance, from franchisee satisfaction to technology tools, selling internationally to re-branding your system and managing a multi-cultural market to maximizing the benefits and minimizing the costs of protected territories. Business solution roundtables led by the marketplace's top franchise experts will create an atmosphere to gain insights on trends and tactics to position your company for advancement. In the midst of these unique information-sharing assemblies, there will exist ample opportunities to network.

Enjoy the fruits of franchising's branded foods and products at the annual "Taste of Franchising" event where companies can showcase their goods. This relaxed setting will create an atmosphere for spirited conversation and an appreciation of what the sector has to offer.

Take a tour of the Exhibit Hall to solve such pressing issues as accounting, business, financial and legal services, insurance, marketing and human relations issues.

The annual convention is also the setting to honor the sector's leading pioneers, entrepreneurs and mentors.

Make arrangements now to ensure your presence at this highpoint in the year of franchising. Visit Franchise.org for details on the IFA Annual Convention, set for Feb. 25-28 in Palm Springs.

Dick Rennick, CFE 

Chairman