Building online communities to drive sales.Providing your Web site visitors with interactive tools and the content they value can help develop a loyal group of visitors. More companies are building online communities to spotlight Spotlight can refer to at least three types of lighting:
Some key software applications being used to build online communities are polls, message boards, blogs, and e-newsletters. Polls provide a controlled way for visitors to share opinions and provide feedback. Message boards and blogs also allow visitors to post opinions and ask questions on any topic. However, make sure these features are monitored to maintain a clean site. Mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new are another key tool used to help build and maintain online communities. Subscription-based e-newsletters help you keep in touch with your Web site users and remind them to return to the site. They also present an opportunity to promote new products, services or new Web site features. Over the years, Farms.com has built an active online community. We have grown to 100,000 registered users and we send over 250,000 e-mail newsletters per month. Visit www.farms.com/ fnewslet/newsletter.asp for sample e-newsletters. For more information, visit www.agpromote.com, part of the Farms.com Web site, or contact Joe Dales at joe.dales@farms.com; 877/438-5729, ext. 5013. |
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