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Building as icon.


SIR: If we aren't to worship false icons, we have to discover the truth about buildings somehow. It's generally held that this is only possible through first-hand experience, but such truth exists only for intended users. This is particularly so with domestic architecture where firsthand first·hand  
adj.
Received from the original source: firsthand information.



first
 experience is only possible by owning the rights to experience it. An hour or two visiting, say, Wright's Kaufmann House is no substitute for having been Mr Kaufmann, going there year after year, watching the leaves change colour, hearing the ice crack as the water falls again. Mr Kaufmann Jr giving his house to the Western Pennsylvania Conservancy This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 may have made lesser levels of experience more accessible, but it also ensured the real experience remained his family's alone. For ever. You get what you pay for.

And pay we do. When a building is labelled an icon, use and user are no longer the main event. It becomes valid to visit, say, the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 or Bilbao Guggenheim and give scant attention to what it houses. The contents merely let the icon-worshipping architectural tourist believe he is an intended user when increasingly, he already was. While it may not be fashionable to speak of architecture as art, it most definitely is if the experience of it can have its value inflated and sold for the price of entry. Ingeniously, the hireable top floor of Swiss Re Swiss Re is the world’s largest reinsurer, now that it has acquired GE Insurance Solutions (Ligi 2006). Founded in 1863, Swiss Re now operates in more than 30 countries. General Electric owns 8.9% of the firm.  dispenses with contents altogether.

Virtual architecture detaches architectural experience from these unsavoury associations with commerce. The downside is that the building exists only as the representation of it and this is the problem with photographs. They exist as virtual architecture but are perceived as virtual experience. They give us ideas of buildings that in reality are sometimes more, sometimes less. This is not a bad thing. Corbusier's Villa Stein Villa Stein, designed by Le Corbusier, was built in 1927 at Garches, France. The building is also known as Villa Garches, Villa de Monzie, and Villa Stein-de Monzie. External links
  • Villa Stein - Le Corbusier - Great Buildings Online
 is more attractive as an idea, devoid of the Steins' hideous hid·e·ous  
adj.
1. Repulsive, especially to the sight; revoltingly ugly. See Synonyms at ugly.

2. Offensive to moral sensibilities; despicable.
 furniture. Photographs of domestic architecture that include people become lifestyle advertisements that find their natural place in magazines and Sunday supplements.

Whether peopled or not, photographs remain poor conveyors of smells, textures, sounds and motion. Words attempt to compensate by obsessing about material, spatial and contextual qualities that elude e·lude  
tr.v. e·lud·ed, e·lud·ing, e·ludes
1. To evade or escape from, as by daring, cleverness, or skill: The suspect continues to elude the police.

2.
 the lens but, even when presented in conjunction with photographs, the results are inadequate. We should be thankful for this, for if they weren't, the experience of architecture would be seriously devalued de·val·ue   also de·val·u·ate
v. de·val·ued also de·valu·at·ed, de·val·u·ing also de·val·u·at·ing, de·val·ues also de·val·u·ates

v.tr.
1. To lessen or cancel the value of.
 and along with it our product.

Yours etc

GRAHAM MCKAY

London SW11 3NR
COPYRIGHT 2004 EMAP Architecture
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Letters
Author:McKay, Graham
Publication:The Architectural Review
Article Type:Letter to the Editor
Date:Oct 1, 2004
Words:405
Previous Article:Letter from a layman.(Letters)(Letter to the Editor)
Next Article:Errata.(Correction Notice)



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