Building and Measuring Brand Loyalty: BrandLogic Addresses Conference Board.WILTON, Conn. -- BrandLogic will address corporate executives attending the upcoming Brand Image Conference, hosted by the Conference Board in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , on January 26-28, 2005. Speakers include Dave Nemiah, Director of Brand Research and Strategy, and Larry Roth, President of BrandLogic Interactive. This is the second year that BrandLogic has contributed its thought leadership to the agenda of this prestigious organization. Nemiah's presentation, "Myths, Models and Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. ," will address the increasingly important task marketers face with building, maintaining, and measuring brand loyalty. He will also lead a workshop on preserving brand loyalty in the face of increased globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation , drawing upon the recent acquisition of the IBM PC A PC made by IBM. IBM created the PC industry in 1981 when it introduced its first model with 16KB of RAM. However, it was way off in its estimates, projecting that 250,000 units would be sold in the first five years. In fact, about three million IBM PCs were sold in that period. business by Lenovo, a Chinese manufacturing conglomerate conglomerate, in business conglomerate, corporation whose asset growth, often very rapid, comes largely through the acquisition of, or merger with, other firms whose products are largely unrelated to each other or to that of the parent company. , as a case study. Roth will focus in on the importance of leveraging the corporate brand in a meaningful and motivating way on the Web. "Many companies think that creating a brand experience on their Web site is simply applying the design scheme," says Roth, "however it's critical to understand the different needs of users first, and then deliver an authentic experience of the brand that anticipates their needs." BrandLogic is an identity design and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a with 25 years experience helping large organizations create develop, implement and manage their brands seamlessly across media. For more information about BrandLogic, contact Jennifer Christensen (203) 834-0087, x319, christensen@brandlogic.com or visit www.brandlogic.com. The Conference Board is a global organization that creates and disseminates knowledge about management and the marketplace to help businesses strengthen their performance and better serve society. For more information, visit www.conference-board.org. |
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