Building a Premier Fuel Brand for the 21st Century; Gary Arthur, Jr. of Valero Discusses the Company's Rebranding after the Merger at the AMA Luncheon.SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. -- The San Antonio Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. hosts it's monthly luncheon on June 28, 2006 at Valero Corporation, One Valero Way, San Antonio, TX 78249 from 11:30 a.m. to 1:00 p.m. This month's luncheon will feature keynote speaker Gary Arthur, Jr. Senior Vice President of Retail and Specialty Products Marketing for Valero, who will discuss the details involved in the rebranding from Diamond Shamrock shamrock, a plant with leaves composed of three leaflets. According to legend it was used by St. Patrick in explaining the doctrine of the Trinity; it is now used as the emblem of Ireland. An artificial or real shamrock leaf is customarily worn on St. Patrick's Day. to Valero. Having led numerous initiatives to improve the company's supply, marketing and transportation business activities; Arthur is currently responsible for Valero's network of 1000 company-operated convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. as well as the company's Asphalt, Lube Base Stock, Petroleum Coke Petroleum coke (often abbreviated petcoke) is a carbonaceous solid derived from oil refinery coker units or other cracking processes.[1] Other coke has traditionally been derived from coal. and Sulfur marketing activities. AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. members can attend the luncheon for $30, guests for $40, student AMA members for $25, and late RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. and walk-ins for $45. If not a member, you can join AMA at the May luncheon and receive a reduced member price of $205, a free gift and a free lunch voucher for an upcoming luncheon. All RSVPs must be received by noon on June 26. All parties can RSVP via email at rsvp@sa-ama.org or call 210.734.4346. Local business owners, marketers and representatives as well as students are encouraged to attend. The American Marketing Association is one of the leading trade associations of marketing professionals worldwide, with more than 38,000 members in 75 nationwide chapters. The San Antonio chapter, founded in 1981, has over 150 members, and serves leading marketers, advertisers, business professionals, media representatives, and others involved in the local and national marketing community. More information is available at the local chapter website at www.sa-ama.org, or at the national AMA website www.marketingpower.com.
RECAP FOR EVENT CALENDARS:
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Event: June Luncheon
Date: June 28, 2006
Location: Valero Corporation, One Valero Way, San Antonio, TX 78249
Topic: Building a Premier Fuel Brand for the 21st Century
Cost: $30 for AMA members, $40 for guests, $25 for student AMA
members and $45 for late RSVPs and walk-ins
RSVP: E-mail rsvp@sa-ama.org or call 210.734.4346
All RSVPs must be received by 6/26/06
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