Building Pharmaceutical Brand Through Continuing Educational Programs.Business Editors/Health/Medical Writers CHAPEL HILL, N.C.--(BUSINESS WIRE)--Oct. 21, 2003 Senior management at world-class pharmaceutical companies use health care education teams to significantly impact the corporate bottom line by building customer loyalty and driving prescription sales, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study from pharmaceutical consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a Best Practices, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . This study reveals the most effective and innovative practices that leading pharmaceutical manufacturers have used to deliver education to health care providers. "Building Pharmaceutical Brand Through Continuing Educational Programs," available at http://www3.best-in-class.com/rr253.htm, details how executives at top pharmaceutical companies manage health care education as an integrated process that successfully identifies and meets audience needs in the most efficient manner, delivering the maximum possible value of education programs. For example: -- Successful companies build a better corporate image and strengthen relationships with health care professionals by demonstrating a commitment to therapeutic area innovation and professional development. -- Benchmarked partners provide continuing education continuing education: see adult education. continuing education or adult education Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904). and instruction on new diagnoses, treatment regimens and the proper use of products. The study profiles a select group of world-class pharmaceutical companies that have considerable experience in designing and delivering health care education programs. Drawn from exclusive interviews with executives at six industry-leading corporations, study findings reveal how these top pharmaceutical companies: -- Structure teams for synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. and coordinate efforts to ensure seamless program design and deployment. -- Align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. health care education programs with providers' clinical issues and other critical needs. -- Employ technology to enable efficient and effective delivery of education programs. "Education is the key to adding value within any organization," said Chris Bogan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Best Practices, LLC. "When a company successfully employs health care education programs, it develops relationships that ensure a long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. market presence and share growth." Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. a summary of "Building Pharmaceutical Brand Through Continuing Education Programs" at http://www3.best-in-class.com/rr253.htm. For more information, contact David Burton at (919) 767-9259 or at dburton@best-in-class.com. ABOUT BEST PRACTICES, LLC Best Practices, LLC conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call 919-403-0251 or visit http://www.best-in-class.com/. |
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