Building Pharmaceutical Blockbusters in a Crowded Market: Strategies, Budgets and Activities.Business Editors/Health/Medical Writers CHAPEL HILL, N.C--(BUSINESS WIRE)--March 3, 2003 Top performing product launches demonstrate operational excellence in the critical management areas of product development, organizational development and market development. A study by pharmaceutical research firm Best Practices, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control reveals how marketing executives at leading organizations manage resources, key marketing tactics and timely campaign activities to create blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. products ahead of pre-existing products. "Building Pharmaceutical Blockbusters in Crowded Market," available at http://www.benchmarkingreports.com/r/r461.htm, explores the tactics companies use to overtake o·ver·take tr.v. o·ver·took , o·ver·tak·en , o·ver·tak·ing, o·ver·takes 1. a. To catch up with; draw even or level with. b. To pass after catching up with. 2. sales of products already on the market. For example: -- One company increased its marketing spending and promoted increased efficacy in its third-to-market product to overtake the previous two products. -- A brand team at one benchmarked company developed a Market Uptake Road Map prior to launch, which served as a central document to focus the team's marketing efforts from 18 months prior to launch to 24 months post-launch. Drawn from primary research and exclusive executive interviews, "Building Pharmaceutical Blockbusters in Crowded Market" is a 100-slide report that analyzes dozens of blockbuster products from 14 companies. The presentation includes: -- Tools for planning product strategy -- U.S. and global marketing expenditures -- Brand team and marketing team structures -- Marketing activity benchmarks and timelines This article or section contains self-references. For other uses of "Timeline", see Timeline (disambiguation). The following is an index of timelines found on Wikipedia. This slide presentation serves as an excellent stand-alone presentation, as well as a valuable supplement to pharmaceutical reports "Best Practices in Global Pharmaceutical Launches" and "Launching Pharmaceutical Megabrands: Best Practices in Marketing Blockbusters," available at http://www.benchmarkingreports.com/r/r228.htm and http://www.benchmarkingreports.com/r/r229.htm. "As economic conditions continue to place downward pressures on marketing budgets, companies managing blockbuster drugs A blockbuster drug is a drug generating more than $1 billion of revenue for its owner each year. The search for blockbusters has been the foundation of the R&D strategy adopted by big pharmaceutical companies, but this looks set to change. need to ensure they gain the greatest efficiencies from their promotional spending," said Paul Meade, vice president at Best Practices, LLC. "Using these benchmarking metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. will help pharmaceutical companies optimize optimize - optimisation their expenditures on activities that deliver the greatest impact in the market." Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. a summary of "Building Pharmaceutical Blockbusters in Crowded Market" at http://www.benchmarkingreports.com/r/r461.htm. For more information about this report or other benchmarking reports, contact Susan Silverstein at (919) 767-9251 or at ssilverstein@best-in-class.com. ABOUT BEST PRACTICES, LLC Best Practices, LLC is a research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations. For more information, call 919-403-0251 or visit http://www.best-in-class.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion