Builder's Circle Launches First Multi-Manufacturer Loyalty Program Targeting Small - To Medium-Sized Builders & Remodelers.

Business Editors

ATLANTA--(BUSINESS WIRE)--Jan. 27, 2004

Remodelers & Builders Accrue Points For Everyday Product Purchases

Points Are Redeemed for Travel and Brand Name Merchandise

The Builder's Circle(SM), the residential building industry's only multi-manufacturer loyalty program designed exclusively for small-to medium-size homebuilders and remodelers of all sizes, today announced it will officially launch its national membership rewards program at the 2004 International Builders Show in Las Vegas, January 19th, Booth # 1269.

The Builder's Circle rewards repeat buying and brand loyalty to Builder's Circle sponsoring manufacturers and rewards points - like frequent flier miles - to remodelers and builders for purchases of everyday building products. To accrue points, remodelers and builders simply buy products from their favorite suppliers and distributors, as they do now. Points can be redeemed immediately for over 1,000 travel, sports package, and brand name merchandise options through The Builder's Circle's extensive rewards catalog. Points are awarded each time a builder or remodeler submits their product receipts. Membership is free; points never expire. Enrollment can be done online at www.BuildersCircle.com, through a toll-free number, or by simply faxing or mailing an enrollment form. Upon enrollment, members receive a complete rewards catalog by mail, or they can access an online catalog 24/7 through a personalized Web site.

Unlike a rewards program administered by a single manufacturer, where it may take years to accrue a meaningful number of points, The Builder's Circle points accrue across all the purchases of sponsoring manufacturers' products. The purchases from even one building project can build up enough points for valuable rewards; points can rapidly multiply as a result of access to Builder's Circle's powerful coalition of popular sponsor brands.

"We have developed a free and easy program for the thousands of builders and remodelers who, until now, could never meet the necessary volume requirements set by national manufacturers for meaningful rewards," said Scott May, General Manager of The Builder's Circle. "Best of all, they don't have to change the way they do business to participate. From the Builder's Circle products they purchase everyday, a builder or remodeler of just five homes a year can earn enough points to get a 4-day Western Caribbean cruise, a 'fighter pilot for a day' package, a Tag Heuer 2000 series men's or women's watch, three roundtrip airline tickets, or even a desktop computer system complete with monitor and printer."

Manufacturer brands already offered through The Builder's Circle include Ahnzu, Alcoa, American Olean, Arcoaire, Armstrong, Atrium Windows and Doors, Boral Bricks, Bruce, Comfortmaker, Daltile, Danvid Windows, Hartco, Heil, H-R Windows, Mastic, Maxim Lighting, Robbins, Tempstar, Thermal Industries, and Windsor Door. (For sponsor/partner information e-mail: [e-mail]).

About The Builder's Circle

The Builder's Circle, based in Atlanta, is a growing alliance of non-competing manufacturers who have joined together for the sole purpose of rewarding small-to medium-size builders, and remodelers of all sizes, for being loyal to their brands. The Builder's Circle rewards participating members with points that can be redeemed for over 1,000 travel and brand name merchandise items found in The Builder's Circle catalog. The Builder's Circle is program managed by Loyaltyworks, Inc., a loyalty marketing agency, also based in Atlanta. For questions about The Builder's Circle, visit www.BuildersCircle.com, call [phone] (ext. 5145), or e-mail [e-mail].

About Loyaltyworks(SM)

Loyaltyworks, a marketing solutions agency, focuses on making loyalty marketing work for clients. Backed by a full range of services and 25 years of expertise, Loyaltyworks helps companies solve complex business challenges by working the power of long-term relationships - with customers, channel partners, employees and consumers. More than 200 clients have put a Loyaltyworks solution in place, reaping positive results and a strong return on investment. For more information, visit www.Loyaltyworks.com.