Builder's Circle Adds Manufacturer Sponsors and Sees Spike in Builder / Remodeler Sign-Ups for its Loyalty Program.

Business Editors

ATLANTA--(BUSINESS WIRE)--June 9, 2004

Siemens, Armstrong Cabinets, SCHULTE, and TAMKO Join

The Builder's Circle Coalition Loyalty Program

Sponsoring Manufacturers Now Number Thirty

The Builder's Circle(SM), the residential building industry's only multi-manufacturer loyalty program designed exclusively for small- to medium-size homebuilders and remodelers of all sizes, today announced it has added eight well-known brands to its list of sponsors, bringing the total of sponsoring manufacturer brands to thirty.

The new sponsors are Armstrong Cabinets (including its Bruce Cabinets line), a leading manufacturer of kitchen and bath cabinets; SCHULTE, manufacturer of high-quality closet and storage solutions for residential homes; TAMKO (and its Lamarite Slate brand) a leading manufacturer of roofing and waterproofing products; and Siemens Energy & Automation (NYSE:SI)--maker of circuit breaker panels, whole-house surge protection, and home networking infrastructure--along with its Landis & Gyr and Murray brands.

With the addition of these sponsors, builders and remodelers now have access to an even wider array of building products that qualify for "loyalty points" - points that may be redeemed for over 1,000 travel and brand-name merchandise rewards.

In addition to the new manufacturers, The Builder's Circle has seen a spike in sign-ups by builders and remodelers who want to join the free loyalty program. After a very successful debut at the 2004 International Builders Show, The Builder's Circle has seen wide acceptance of its points-based rewards program, and in its first four months, the program will soon surpass the milestone of 2,000 builder and remodeler members.

The Builder's Circle is a loyalty program that rewards repeat buying and brand loyalty to sponsoring manufacturers with rewards points - like frequent flier miles - that remodelers and builders earn for their everyday purchase of qualifying building products. To accrue points, remodelers and builders simply buy products from their favorite suppliers and distributors, as they do now. Points can be redeemed immediately for over 1,000 travel, sports package, and brand name merchandise options through The Builder's Circle's extensive rewards catalog. Points are awarded each time builders or remodelers submit their product receipts. Membership is free; points never expire. Enrollment can be done online at www.BuildersCircle.com, through a toll-free number, or by simply faxing or mailing an enrollment form. Upon enrollment, members receive a Welcome Kit by mail that includes a complete rewards catalog. They also can access the entire catalog online, 24/7, through a personalized Web site.

"It's extremely gratifying to see the rapid adoption of The Builder's Circle among sponsoring manufacturers and the builders and remodelers who use their products," said Scott May, General Manager of The Builder's Circle. "The sign-up and adoption rates exceed even our expectations, and we are proud to count among our sponsors many of America's leading building product companies and their brands."

Manufacturer brands offered through The Builder's Circle include Ahnzu, Airquest, Alcoa, American Olean, Arcoaire, Armstrong, Armstrong Cabinets, Atrium Windows and Doors, Boral Bricks, Bruce, Bruce Cabinets, Comfortmaker, Daltile, Danvid Windows, Ellison Windows, Hartco, Heil, H-R Windows, Keeprite, Landis & Gyr, Mastic, Maxim Lighting, Murray, Robbins, SCHULTE Distinctive Storage, Siemens Energy & Automation, TAMKO, Tempstar, Thermal Industries and Windsor Door. (For sponsor information, email: [e-mail]).

About The Builder's Circle

The Builder's Circle, based in Atlanta, is a growing alliance of non-competing manufacturers, who have joined together for the sole purpose of thanking and rewarding small- to mid-sized builders and remodelers for their continued business. The Builder's Circle rewards participating members with points that can be redeemed for over 1,000 travel and brand name merchandise items found in The Builder's Circle catalog. For questions about The Builder's Circle, visit www.BuildersCircle.com, call [phone] (ext. 5145), or email [e-mail].