BuildLinks Realizes Early, Wide Adoption and Strong Sales.Business Editors/High Tech & Real Estate Writers CARY, N.C.--(BUSINESS WIRE)--Feb. 5, 2002 Early Sales Efforts Yield Immediate Market Traction Traction Definition Traction is the use of a pulling force to treat muscle and skeleton disorders. Purpose Traction is usually applied to the arms and legs, the neck, the backbone, or the pelvis. ; 22 Builders Representing 1,000 Housing Starts Sign Up in Three Markets BuildLinks(TM), a Web-based collaboration and communication platform for small to medium-sized new home builders and their customers, announced today that builders representing almost 1,000 new home starts in three leading housing markets have recently signed contracts to use BuildLinks as their sole collaboration and communication platform. Those markets are Atlanta and Raleigh and Wilmington, N.C. Builders have adopted BuildLinks in strong early numbers because BuildLinks makes the traditionally chaotic and inefficient collaboration process with homebuyers more manageable. With over 40,000 components in the average house and 85 people involved in its construction, builders have recognized that an integrated communications platform like BuildLinks is a profit-making tool that can add immediate value. BuildLinks will demonstrate the capability of BuildLinks at NAHB's International Builders Show in Atlanta, February 8-11, in booth #132. Because it is focused on the underserved small to medium-sized homebuilder markets, BuildLinks has found early success in a competitive landscape populated pop·u·late tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates 1. To supply with inhabitants, as by colonization; people. 2. by sales contact and options-selection tools focused on larger production builders. By defining its space as "CRMi", BuildLinks is able to easily differentiate itself from similar products because it offers an interactive, Internet-powered customer relationship tool that directly involves the homebuyer home·buy·er n. One who is in the process of buying a home. , sharing critical information about the homebuilding process. "We are putting our current homebuyers on BuildLinks now. They are all excited about our new system and how they can share their building experience even more with us," said Carol McDougle, director of homebuyer relations for Robuck Homes, Raleigh. "I'm confident that BuildLinks will help us save time and improve our internal processes." "BuildLinks uses the Web to rationalize ra·tion·al·ize v. 1. To make rational. 2. To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear and centralize cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. the homebuilding and options-selection information that otherwise gets scribbled on paper scraps or scattered Scattered Used for listed equity securities. Unconcentrated buy or sell interest. across multiple locations," said Chip Gillooly, BuildLinks' chief executive officer. "We are doing our part to end the 'Build a house, lose a spouse' syndrome, by using the Internet to deploy a tool that takes giant steps towards resolving conflicts as it avoids errors and miscommunications all too typical in the building process." About BuildLinks BuildLinks is a Web-based collaboration and communication platform that centralizes and rationalizes construction information to make the building process dramatically more manageable. Accessible anytime and anywhere through a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , BuildLinks manages and documents threaded discussions A running commentary of messages between two or more people in a discussion group. See message thread and discussion group. while coordinating building specifications, options selection, approval deadlines, and change orders during the new home building process. BuildLinks is a profit-making tool for builders because it allows homebuyers to take a direct action in the personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. of their homes. It also reduces costly errors and misunderstandings, while providing a powerful marketing weapon to increase builder sales. BuildLinks is affordable, requires no special hardware or software, and can be up and running in a single day. It was developed by incorporating "best practices" that were gathered from focus groups of builders, marketing companies, and land developers. BuildLinks has offices in Raleigh, North Carolina For other uses of this name, see Raleigh. Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County. and Atlanta. For more information please visit www.buildlinks.net. |
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