Build-a-Bear Workshop Gets on Board With NBA All-Star 2004 Activities; Hosting Booth at NBA Jam Session and Partnering with Read to Achieve Events.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Entertainment Editors/Sports Editors/Education Writers MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4570198 ST. LOUIS--(BUSINESS WIRE)--Feb. 11, 2004 Build-A-Bear Workshop Build-A-Bear Workshop (NYSE: BBW) is an American retailer that sells customizable teddy bears and other stuffed animals. Build-A-Bear is the largest of the create-your-own animal chains with the other companies in the business consisting of regional and/or locally-owned announced this week its participation with the NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= ALL-STAR 2004 activities held in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. from Monday, February 9 - Monday, February 16. Throughout the week, Build-A-Bear Workshop will be involved in a variety of events including a specially created Build-A-Bear Workshop booth at the NBA All-Star Jam Session, scheduled from Thursday, February 12 - Monday February 16. In addition, Build-A-Bear Workshop will also take part in the NBA Read to Achieve Caravan, Read to Achieve Reading Rally and will be featured in the Read to Achieve Area at the NBA All-Star Jam Session. Details on participation are listed below. The NBA All-Star 2004 showcases the world's greatest athletes playing the world's greatest game, and also celebrates the league's tradition and commitment to community outreach with a week's worth of community service events taking place throughout the Los Angeles area. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Build-A-Bear Workshop Chief Executive Bear Maxine Clark, participating in these events is another example of the great partnership that launched just last September 2003 when Build-A-Bear Workshop introduced a line of bear-size licensed sportswear in partnership with the NBA and WNBA WNBA Women's National Basketball Association WNBA World Ninepin Bowling Association WNBA Wannabe Nasty Boys Association WNBA Women's National Book Association, Inc. WNBA Warszawski Nurt Basketu Amatorskiego . "We have had tremendous response to this line of special sports apparel for bears. The kids and their parents love the authentic details - it's a great way to connect with basketball fans everywhere and its just plain fun for the kids. This event is also timed perfectly to Valentines Day and by visiting the Jam Session visitors can shop for their favorite hoopster making this a slam dunk event for all involved," said Maxine. The bear sized sports assortment which is available at Build-A-Bear Workshop stores includes NBA uniforms and team-identified tee-shirts ranging in price from $6 - $10. NBA team jerseys are also available in select markets for $8. The authentic merchandise is designed with NBA and WNBA fashion details and the bear-size uniforms are made of pro-style mesh including genuine logos and patches. Each uniform is sold with an official bear size Spalding toy basketball identical to the original. FACT SHEET NBA ALL-STAR 2004 Program MONDAY, February 9 - NBA Read to Achieve Reading Caravan - The Read to Achieve Caravan complete with NBA legends, WNBA stars, NBA family members and Read to Achieve All-Stars traveled throughout Los Angeles to promote the joy and importance of reading with visits to Miles Avenue Elementary School elementary school: see school. in Huntington Park Huntington Park, city (1990 pop. 56,065), Los Angeles co., S Calif., a residential and industrial suburb of Los Angeles; founded 1856, inc. 1906. Its varied manufactures include metal, glass and rubber products and industrial equipment. , Children's Hospital A children's hospital is a hospital which offers its services exclusively to children. The number of children's hospitals proliferated in the 20th century, as pediatric medical and surgical specialties separated from internal medicine and adult surgical specialties. of Los Angeles and Foshay Elementary in Los Angeles. Build-A-Bear Workshop provided 100 bears in Read to Achieve t-shirts for Children's Hospital of Los Angeles. Build-A-Bear Workshop mascot, Bearemy, made in-classroom appearances throughout the Read to Achieve Reading Caravan school stops and WNBA star Rebecca Lobo Rebecca Rose Lobo (born October 6 1973 in Southwick, Massachusetts) is an American television basketball analyst and a former player in the professional Women's National Basketball Association (WNBA) from 1997 to 2003. was also in attendance. FRIDAY, February 13 - Read to Achieve Reading Rally - More than 800 local school children will join NBA & WNBA players, legends and celebrities for a fun-filled educational experience that will celebrate the students' involvement in the Lakers and Clippers Read to Achieve programs. The Reading Rally will take place at NBA All-Star Jam Session at the Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006. . Build-A-Bear Workshop Mascot Bearemy, will be introduced by hosts Bob Lanier Bob Lanier may refer to:
WED., February 11 - MON., February 16 - Read to Achieve Area @ the NBA Jam NBA Jam is a basketball arcade game created by Midway in 1993. It is the first entry in the NBA Jam series, and was written entirely in assembly language. The main designer and programmer for this game was Mark Turmell. Session - The NBA will host a Read to Achieve area at Jam Session. This area will include a book fair and reading events featuring current and former NBA/WNBA players and celebrities. Build-A-Bear Workshop Mascot Bearemy will be on hand for a meet & greet and participate in a reading session. Build-A-Bear Workshop will be giving out free valentines and also have a booth in the area where Guests can enjoy the Build-A-Bear Workshop experience by making a Marvelous Monkey, Read Teddy, Shaggy Teddy, Floppy Bear or Bearemy in their own little NBA or WNBA uniform. Every animal will come with a special NBA/WNBA-themed birth certificate. About Build-A-Bear Workshop Build-A-Bear Workshop(R) is an interactive, entertainment mall-based retailer that invites Guests of all ages to create their own customized stuffed animals. The company has redefined the concept of mall-based entertainment retail and in doing so, has been recognized by the retail industry with numerous awards including National Retail Federation's International 2001 Retail Innovator of the Year. Build-A-Bear Workshop currently operates 152 stores in 36 states, including four locations across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . Build-A-Bear Workshop recently opened its first international store in Sheffield, England. Build-A-Bear Workshop is the innovator and leader of the make-your-own-stuffed animal concept for mall-based retailing. The first store opened in St. Louis, Missouri, in October 1997. For more information, call (888) 560-BEAR or visit the company's award-winning Web site at www.buildabear.com. About the NBA The NBA is one of the most popular sports and entertainment properties in the licensing world with NBA league and team products in stores across the globe, on the NBA Store on NBA.com, the NBA Store on Fifth Avenue in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , and NBA City in Orlando. Sales of NBA merchandise have increased 51% this year versus last with NBA products like jerseys, retro jerseys, and caps becoming staples in the wardrobe of trendsetting teens and adults across the country. For more information on the NBA, visit www.nba.com. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4570198 |
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