Build-A-Bear Workshop and Limited Too Launch New Fashion Partnership.Business/Lifestyle Editors & Entertainment Writers ST. LOUIS--(BUSINESS WIRE)--Nov. 13, 2002 Build-A-Bear Workshop Build-A-Bear Workshop (NYSE: BBW) is an American retailer that sells customizable teddy bears and other stuffed animals. Build-A-Bear is the largest of the create-your-own animal chains with the other companies in the business consisting of regional and/or locally-owned (R) announced a unique partnership agreement this week with well-known 'tween girls (ages 7 to 14) fashion retailer Limited Too(R). The leading national interactive entertainment retailer of teddy bears and other plush animals will introduce an exclusive line of bear size fashions in 2003 to match the trend setting apparel found in Limited Too. Commenting on the agreement, Build-A-Bear Workshop Founder and Chief Executive Bear, Maxine Clark said, "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be developing this exciting new merchandise in collaboration with Limited Too and we know our Guests will have a great time mixing and matching the fun fashions we will be offering for our bears and other animals. This exclusive merchandise will be a wonderful extension of our lifestyle apparel for our bears and will be featured both in our stores and on Build-A-Bear Workshop's web site. The merchandise will be featured prominently in all of our locations in co-branded packaging that reflects the power of both the Limited Too brands and the Build-A-Bear Workshop brand." The introduction of the new bear apparel is at the request of Build-A-Bear Workshop girl Guests who also shop at Limited Too and have asked for the popular clothing for their bears. Limited Too is the number one apparel brand preferred by the tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] Guest. The announcement comes just weeks after a series of successful fashion shows hosted by Build-A-Bear Workshop and Limited Too held in malls across the country featuring the latest fashions for girls and their furry fur·ry adj. fur·ri·er, fur·ri·est 1. Consisting of or similar to fur. 2. a. Covered with, wearing, or trimmed with fur. b. Covered with a furlike substance. 3. friends. "This agreement marks the first time Limited Too has ever licensed its brand," noted Scott Bracale, Executive Vice President of Marketing, Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and Web for Limited Too ... "and we are thrilled that it is with Build-A-Bear Workshop. Build-A-Bear Workshop is clearly a brand-leader in their category and 'tween girls love shopping at both of our stores," added Bracale. About Build-A-Bear Workshop(R) Build-A-Bear Workshop is an interactive, entertainment mall-based retailer that invites Guests of all ages to create their own customized stuffed animals
A stuffed animal is toy animal stuffed with straw, beans, cotton or other similar materials. Some stuffed animals are very old – home made cloth dolls stuffed with straw go back to at least the . The company is proud to be a part of the Teddy Bear Centennial(TM) celebrating 100 years of this endearing en·dear·ing adj. Inspiring affection or warm sympathy: the endearing charm of a little child. en·dear huggable friend. Build-A-Bear Workshop will operate 109 stores nationwide by end of 2002. For more information visit the company's award-winning Web site at http://www.buildabear.com. About Limited Too(R) Limited Too is a rapidly growing specialty retailer for active, fashion-aware 'tween girls (ages 7 to 14). The company sells apparel, swimwear, sleepwear, underwear, footwear, lifestyle and personal care products. Limited Too currently operates 499 stores in 46 states and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. and publishes a catalog coinciding with key 'tween shopping times throughout the year. Limited Too also conducts e-commerce on its Web site, http://www.limitedtoo.com. Limited Too is owned and operated by Too, Inc. (NYSE NYSE See: New York Stock Exchange :TOO). |
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