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Build-A-Bear Workshop, Where Best Friends Are Made, to Open in Downtown Disney District.


Business Editors & Entertainment Writers

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ANAHEIM, Calif.--(BUSINESS WIRE)--July 11, 2001

Build-A-Bear Workshop Build-A-Bear Workshop (NYSE: BBW) is an American retailer that sells customizable teddy bears and other stuffed animals. Build-A-Bear is the largest of the create-your-own animal chains with the other companies in the business consisting of regional and/or locally-owned (TM), Where Best Friends Are Made(TM), announced it will be opening a flagship store this fall in the Downtown Disney Downtown Disney is the name of two outdoor shopping, dining, and entertainment complexes located at two Disney resorts:
  • Downtown Disney (California), at the Disneyland Resort in Anaheim, California
  • Downtown Disney (Florida)
(R) District at the Disneyland(R) Resort in Anaheim, Calif. After opening its premier store in St. Louis with resounding re·sound  
v. re·sound·ed, re·sound·ing, re·sounds

v.intr.
1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children.

2.
 success in 1997 and then in cities throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  over the past 3 1/2 years, Build-A-Bear Workshop(TM) is now bringing its unique entertainment retail concept to the Downtown Disney(R) District in Anaheim, Calif. The new Workshop is scheduled to open in early November.

Build-A-Bear Workshop is based on the premise that nearly everyone, regardless of age, has a special fondness for stuffed animals
For preserved dead animals, see taxidermy.


A stuffed animal is toy animal stuffed with straw, beans, cotton or other similar materials. Some stuffed animals are very old – home made cloth dolls stuffed with straw go back to at least the
. At Build-A-Bear Workshop, visitors, or Guest Bear Builders, create their own stuffed animals as they "choose, stuff, stitch, fluff, name and dress" their way through a series of bear-making stations. A variety of inventive in·ven·tive  
adj.
1. Of, relating to, or characterized by invention.

2. Adept or skillful at inventing; creative.



in·ven
 bear merchandise is also available, including coordinating outfits and accessories for all "bear occasions."

Chief Executive Bear Maxine Clark, former president of Payless ShoeSource Payless ShoeSource is a discount footwear retailer that was founded in 1956 in Topeka, Kansas. Shaol Pozez and his cousin Louis Pozez founded and operated Payless Shoes. In 1961, it became a public company as Volume Shoe Corporation. , knows what families want in a shopping experience, and the Workshop is her response to happy memories of shopping as a child. Build-A-Bear Workshop's innovative store concept takes children's entertainment retailing to a new level, combining the process of making your own bear with the atmosphere and fun of shopping the way it used to be. "When I was young, it was exciting for me to see all the decorations in the stores, and I loved every minute of it," says Ms. Clark. "That excitement was something I wanted to re-create for children and families today.

"We want to provide a quality shopping experience for children and families," says Ms. Clark. "Besides, we all need to remember what it is to be a kid. We love seeing the smiles on our Guests' faces, sharing their excitement and watching them have fun. We think that a location in Downtown Disney(R) will be the perfect place to spread even more happiness with millions of Guests visiting the Disneyland(R) Resort each year."

Build-A-Bear Workshop's stuffed animals are very affordable, ranging in price from $10 to $25. In addition, with every purchase of $10 or more, each Guest joins the Buy Stuff(TM) Club, which is Build-A-Bear Workshop's frequent-buyer incentive program. For every $100 spent, buyers receive $10 off their next purchase.

Maxine Clark is looking forward to opening a store in Downtown Disney. She notes, "Our plan is always to open in the premier shopping malls and entertainment venues across the country, and as we open our location in Downtown Disney, we will continue this approach. We are thrilled to be a part of such a unique property."

Since its first store opened, Build-A-Bear Workshop has been honored with a number of prestigious awards, including: the 2001 Retailer Innovator of the Year from the National Retail Federation; Interactive Week magazine's 2001 No. 1 Company to Work For; 1999 Global Best Practices Award(TM) for Exceeding Customer Expectations from Arthur Andersen For the U.S. Supreme Court case commonly known as Arthur Andersen, see .
Arthur Andersen LLP, based in Chicago, was once one of the "Big Five" accounting firms (the other four are PricewaterhouseCoopers, Deloitte Touche Tohmatsu, Ernst & Young and KPMG), performing
; and a Merchandise Achievement Award for "Best Category Marketing" from Playthings Magazine, a publication of the Toy Manufacturers of America.

Build-A-Bear Workshop is an interactive, entertainment retailer that invites Guests to create their own customized stuffed animals. The company currently operates 52 Workshops in 28 states across the country and plans to have at least 70 Workshops coast-to-coast by the end of 2001. The premier store opened in the Saint Louis Saint Louis (l`ĭs), city (1990 pop. 396,685), independent and in no county, E Mo., on the Mississippi River below the mouth of the Missouri; inc. as a city 1822. St.  Galleria in October 1997. For more information, call 888/560-BEAR or visit the company's award-winning Web site at www.buildabear.com.

Located in the heart of the Disneyland(R) Resort, between Disneyland(R) park and the brand new Disney's California Adventure Disney's California Adventure is a theme park in Anaheim, California, adjacent to Disneyland Park and part of the larger Disneyland Resort. It opened on February 8, 2001. The park is owned and operated by The Walt Disney Company. (TM) park, Downtown Disney(R) District is an entertainment mecca for all visitors to the resort area. The non-admission-fee district features themed shopping, dining, nightclubs and other entertainment venues, all within walking distance for guests of the resort and the Disneyland Resort
This article is about the Disneyland Resort in California. For other Disney parks and attractions, see .


The Disneyland Resort is a recreational resort complex in Anaheim, California.
 Hotels.

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Publication:Business Wire
Date:Jul 11, 2001
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