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Build out: Doug Lopez gives away software that makes it easy to order windows, in hopes that contractors will choose him as a supplier.


DOUG Lopez spent more than 20 years installing windows and building houses, but since 2000 the Signal Hill general contractor A general contractor is an organization or individual that contracts with another organization or individual (the owner) for the construction of a building, road or any other execution of work or facility.  has devoted much of his attention to promoting software that he wants to become the Priceline of the windows industry.

1st Pricing allows builders or homeowners to compare prices on custom windows, skylights and doors from as many as five different manufacturers. Without opening up a set of blueprints, customers can size windows and doors, place an order online, and have them delivered directly to the jobsite.

Lopez doesn't charge for 1st Pricing. In fact he allows users to download it "Download It" is Clea's debut single. It was released in the UK on September 22, 2003 and missed the top 20 charting at #21. The single had average promotion, being performed in shows like Top of the Pops.  for free. He hopes that if he saves contractors much of the time they typically spend sizing and pricing windows for a bid, they'll reward him by buying windows from his distribution business, CDC See Control Data, century date change and Back Orifice.

CDC - Control Data Corporation
 Inc., whose prices are listed on the results the Web site spits out.

Lopez says that when doing it the old-fashioned way, it can take builders hours to go through an architect's written plans. This involves counting each window and doorjamb door·jamb  
n.
Either of the two vertical pieces framing a doorway and supporting the lintel. Also called doorpost.


doorjamb
Noun
, making sure the sizes and specifications are consistent, and then checking prices with distributors to come up with a comprehensive hill of materials.

His downloadable software saves much of that time by reading the plans straight from the designer's computer. It works with the two leading architecture and design programs, AutoCAD and TurboCAD.

Starting out

A Laguna Beach Laguna Beach (ləg`nə), city (1990 pop. 23,170), Orange co., S Calif., on the Pacific coast; founded 1887, inc. 1927.  native, Lopez grew up working alongside his dad, Louis Lopez, also a general contractor. After graduating from the University of Colorado University of Colorado may refer to:
  • University of Colorado at Boulder (flagship campus)
  • University of Colorado at Colorado Springs
  • University of Colorado at Denver and Health Sciences Center
  • University of Colorado system
, he started his own business, Doug Lopez Construction, designing and building single and multi-family homes in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, .

Through dealing with window and door manufacturers in his building business, he soon began distributing their products to other builders.

"I realized that people were willing to send me $5,000 and $10,000 window orders without ever meeting me, just through faxes," he said. "That's when I realized this could be done online."

He founded CDC as a window distributor in 1996, and then, in 2000. Lopez founded 1st Pricing with software that allowed architects and builders to come up with a list of windows and doors. The software worked with architecture and design programs of AutoCAD and TurboCAD. reading the plans straight from the design program.

But it didn't have an online feature or the ability for builders to make their purchases. The new site, 1stPricing.com, adding that feature, has launched last October.

By giving away the downloadable software plug-in, Lopez believes he has an edge over the hundreds of other window distributors serving Southern California. The 1st Pricing Web site quotes window prices from up to five brands sold through CDC; Lopez hopes it will spur sales, which totaled between $3 million and $4 million in 2003. "The easiest way to get more users is to give it away," Lopez said.

He acknowledges that users can simply print out the list and the pricing comparisons and take them to a different distributor. But he's banking that the convenience of immediate quotes and direct shipping will draw users.

"It's absolutely going to revolutionize rev·o·lu·tion·ize  
tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es
1. To bring about a radical change in: Television has revolutionized news coverage.

2.
 the industry," said Robert Berry, a 20-year construction veteran who teaches training courses on architectural software through his company, www.CADcourse.com.

"Anyone can do it, dragging and dropping in Dropping in is a skateboarding trick with which a skateboarder can start skating a half-pipe by dropping into it from the coping instead of starting from the bottom and pumping gradually for more speed.  doors and windows--it won't let a customer specify a window size that doesn't exist, and won't let someone choose a window that doesn't meet code requirements for its location," Berry said.

When Lopez hired programmers This is a list of programmers notable for their contributions to software, either as original author or architect, or for later additions.

See also: Game programmer, List of computer scientists

 to create the software, he sent them to job sites and had them help install windows and skylights beforehand. He said he wanted them to "smell the sawdust sawdust

used as litter for chickens and bedding for horses. Sawdust made from treated timber may cause pentachlorophenol and other wood preservative poisoning. Fungi growing in sawdust litter in poultry houses may cause poisoning in the birds.
" and experience what builders experience so they could design a software program that would cater to users, but also be simple to use.

"I tested it on friends of mine," Lopez said. "When you have a stockbroker Stockbroker

1. An agent that charges a fee or commission for executing buy and sell orders submitted by an investor.

2. The firm that acts as an agent for a customer, charging the customer a commission for its services.
 who doesn't even know the fight end of a hammer, and he feels comfortable ordering windows, that's when you know you've succeeded."

Nevertheless, the software faces some marketing hurdles, Berry said. "Architects just aren't familiar with it," he explained. "They haven't really given it the time of day yet. But it's a matter of time."

Another nit is that the program only offers brands available through 1st Pricing's distributors, which include CDC and partners around the country. (With the exception of a few national names, window brands are usually regional.)

1st Pricing offers five major window brands, including CDC's own brand, called Sorrento Windows. But the short list necessarily leaves out brands that have not yet signed agreements with the company.

1st Pricing's next project? Cabinets.

Lopez said he wanted to start with the most complicated element--windows--and work from there, eventually covering plumbing fixtures, structural hardware, air conditioning air conditioning, mechanical process for controlling the humidity, temperature, cleanliness, and circulation of air in buildings and rooms. Indoor air is conditioned and regulated to maintain the temperature-humidity ratio that is most comfortable and healthful.  and ventilation products, lumber lumber, term for timber that has been cut into boards for use as a building material. The major steps in producing lumber involve logging (the felling and preparation of timber for shipment to sawmills), sawing the logs into boards, grading the boards according to  and perhaps roofing. "'Cabinets are the second-hardest to build," he said. "Everything else is simple."

PROFILE

CDC Inc.

Year Founded: 1996

Core Business: Online pricing, ordering and fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 for windows and doors

Revenues in 2003: About $3 million

Revenues in 2004: About $4 million

Employees: 12

Goal: To have 1st Pricing software used by two-thirds of architecture and design professionals in the country; to provide comparative pricing for 70 percent of the products used in building a home

Driving Force: "We knew there was a pot of gold sitting right there in the architect's computer."
COPYRIGHT 2005 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Small Business; CDC Inc.
Author:Potkewitz, Hilary
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Jan 31, 2005
Words:896
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