Build it and they will come. (Youth Outreach).How to reach children who seem interested only in video games and Web sites? How about building an "awesome" Web site aimed at "way-cool" kids, filled with games, challenges, tips and fun. What do you get? A Web site one nine-year-old called "sweet!" Oh, by the way, the site includes tips on getting active and eating healthy. What more could a parent ask for? "Kids know how to reach kids, so we went straight to them for input," says Sylvia Rowe, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the International Food Information Council Foundation, which developed the program through unrestricted grants from major food manufacturers. You can visit the Busy Buddy site at www.kidnetic.com. You'll find an interactive character that talks to kids and encourages them to visit different sections of the site. "Betchacant" entices kids to challenge their friends to beat their record for a certain physical activity. An online timed scavenger hunt, "Time Challenge," makes kids get out of their seats and scour their homes for common items. In "Recipe Roundup," preteens will find healthy, kid-friendly recipes like Brewed Money Brain Stew. Through the "Kidnector," kids and parent can talk online about health and fitness issues. The site also features information on issues such as portion size, healthy snacking, junk food and self-esteem. Kidnetic.com was created through a partnership of six organizations working to prevent childhood obesity. The partnership includes the IFIC IFIC International Food Information Council IFIC Investment Funds Institute of Canada IFIC International Finance Investment & Commerce (Bank Limited; Bangladesh) IFIC Iran Foreign Investment Co. IFIC Internet Finance International Corporation Foundation, American Academy of Family Physicians American Academy of Family Physicians, n.pr a national medical organization established in 1947 to promote the practice of family medicine. , American College of Sports Medicine '''Founded in 1954, the AMERICAN COLLEGE OF SPORTS MEDICINE is the largest sports medicine and exercise science organization in the world. More than 20,000 international, national and regional members are dedicated to advancing and integrating scientific research to provide educational , American Dietetic Association The American Dietetic Association (ADA) is the United States' largest organization of food and nutrition professionals, with nearly 65,000 members. Approximately 75 % of ADA's members are registered dietitians and about 4 % are dietetic technicians, registered. , International Life Sciences Institute Center for Health Promotion and, of course, NRPA NRPA National Recreation and Park Association NRPA Natural Resources Protective Association (Staten Island, NY) NRPA Niagara Regional Police Association (Canada) NRPA National Rifle and Pistol Association . Parks and recreation agencies can jump on the bandwagon by making sure their kid-friendly computers open to www.kidnetic.com. NRPA will be sharing more on this program with ideas to incorporate your efforts into this national push to get kids up, active and healthy. |
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