Buick Brings Its "Century by Buick: A Luxury Car for Everyone" Campaign to the Internet With trueVU.SAN DIEGO--(BUSINESS WIRE)--June 9, 1998--InterVU Inc. (NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ITVU), a network enabler for rich media, and MatchLogic, Inc., an industry leader in integrated digital marketing solutions, today announced that Buick is using trueVU(SM) to bring its new campaign for its Century car line to the Internet. A joint product of InterVU and MatchLogic, trueVU is the industry's first one-stop shopping solution for delivering rich media online advertising.
The "Century by Buick: A luxury car for everyone" campaign created by Buick's national advertising agency, McCann-Erickson Detroit debuted on national television in May, and the online campaign launched on 11, 1998. The online ads and promotional video, which are all enabled by the InterVU Network, are part of a fully-integrated campaign that includes a series of TV spots as well as print ads. The recently redesigned Century Web site also features animation and streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. ads from the commercials.
The Century campaign will run on several Web sites including NBC NBC
in full National Broadcasting Co.
Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Disney Pathfinder, and AutoSite, and initially will consist of approximately nine million total impressions.
"The Internet represents an important medium where advertisers can reinforce messages and extend brand awareness, and deploying video and multimedia in online ads has been shown to vastly improve the ad's effectiveness and impact," said Gary Smith Gary Smith may refer to:
"As the online advertising industry continues to develop and mature, advertisers are asking for one stop rich media advertising solutions and services that simplify the entire process and make it an attractive buy for them," said John deTar, vice president advertising sales, InterVU. "Now for the first time, with trueVU, advertisers can make one call to get a turnkey online rich media advertising package -- site clearance, targeting, delivery, and integrated reporting across their entire online campaign."
trueVU simplifies managing and serving rich media and robust video ads on the Internet by combining the InterVU Network's solutions for delivering bandwidth-intensive media applications with the targeting, management, distribution, reporting and performance measurement of MatchLogic. The result is a powerful rich media development service for agency creative teams, media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending , advertisers, and Web sites.
About InterVU Inc.
Enabling online multimedia by offering comprehensive Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. and rich media solutions to advertisers, advertising agencies, major ISPs, cable/TV networks, and Web sites, InterVU's range of services enhances performance while driving down costs.
About MatchLogic, Inc.
MatchLogic, founded in 1996, offers a suite of services that enable advertisers and their agencies to quickly and easily orchestrate or·ches·trate
tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates
1. To compose or arrange (music) for performance by an orchestra.
2. entire Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. campaigns. Advertisers can outsource the management of their campaigns to one company that offers everything from strategic consulting to ad serving to near real-time performance tracking. MatchLogic is an independent subsidiary of Excite, Inc. (NASDAQ: XCIT).
Except for the historical information contained herein, this news release contains forward-looking statements forward-looking statement
A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that are subject to risks and uncertainties that might cause actual results to differ from those foreseen, including the market acceptance for InterVU's specialized services, technological change and intense competition, as well as the other risks detailed from time to time in InterVU's SEC reports, including the report on Form 10-K Form 10-K
A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.
See 10-K. filed on March 31, 1998.
CONTACT: For More Information:
Patricia Mozzillo Allie Shaw
Technology Solutions/PR InterVU
212-696-2000 x252 619-350-1600 x144
Mitch Bennett John Wray John Wray may refer to:
MatchLogic, Inc. Buick Communications
303-665-4007 x304 248-362-5699