Buick Brings Its "Century by Buick: A Luxury Car for Everyone" Campaign to the Internet With trueVU.
The "Century by Buick: A luxury car for everyone" campaign created by Buick's national advertising agency, McCann-Erickson Detroit debuted on national television in May, and the online campaign launched on 11, 1998. The online ads and promotional video, which are all enabled by the InterVU Network, are part of a fully-integrated campaign that includes a series of TV spots as well as print ads. The recently redesigned Century Web site also features animation and streaming video ads from the commercials.
The Century campaign will run on several Web sites including NBC, Disney Pathfinder, and AutoSite, and initially will consist of approximately nine million total impressions.
"The Internet represents an important medium where advertisers can reinforce messages and extend brand awareness, and deploying video and multimedia in online ads has been shown to vastly improve the ad's effectiveness and impact," said Gary Smith, manager, interactive marketing, Buick Motor Division. trueVU offers up Century's touches of luxury in a smooth intriguing manner."
"As the online advertising industry continues to develop and mature, advertisers are asking for one stop rich media advertising solutions and services that simplify the entire process and make it an attractive buy for them," said John deTar, vice president advertising sales, InterVU. "Now for the first time, with trueVU, advertisers can make one call to get a turnkey online rich media advertising package -- site clearance, targeting, delivery, and integrated reporting across their entire online campaign."
trueVU simplifies managing and serving rich media and robust video ads on the Internet by combining the InterVU Network's solutions for delivering bandwidth-intensive media applications with the targeting, management, distribution, reporting and performance measurement of MatchLogic. The result is a powerful rich media development service for agency creative teams, media planners, advertisers, and Web sites.
About InterVU Inc.
Enabling online multimedia by offering comprehensive Internet video and rich media solutions to advertisers, advertising agencies, major ISPs, cable/TV networks, and Web sites, InterVU's range of services enhances performance while driving down costs.
About MatchLogic, Inc.
MatchLogic, founded in 1996, offers a suite of services that enable advertisers and their agencies to quickly and easily orchestrate entire Internet advertising campaigns. Advertisers can outsource the management of their campaigns to one company that offers everything from strategic consulting to ad serving to near real-time performance tracking. MatchLogic is an independent subsidiary of Excite, Inc. (NASDAQ: XCIT).
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties that might cause actual results to differ from those foreseen, including the market acceptance for InterVU's specialized services, technological change and intense competition, as well as the other risks detailed from time to time in InterVU's SEC reports, including the report on Form 10-K filed on March 31, 1998.
CONTACT: For More Information:
Patricia Mozzillo Allie Shaw
Technology Solutions/PR InterVU
212-696-2000 x252 619-350-1600 x144
Mitch Bennett John Wray
MatchLogic, Inc. Buick Communications
303-665-4007 x304 248-362-5699
|Printer friendly Cite/link Email Feedback|
|Date:||Jun 9, 1998|
|Previous Article:||Honeywell Hi-Spec Solutions Expands Product Set Beyond Process Optimization to Focus On Business Optimization.|
|Next Article:||ILX Resorts Announces Mexico Acquisition; San Carlos Bay Property to Enhance Premier Vacation Club Inventory.|