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Bug! Realty Takes Flight in Down Market.


New Company Brings a Radically Different Approach to the Real Estate Industry

CORONADO, Calif. -- Today, there is positive news in the world of real estate as Bug! Realty realty n. a short form of "real estate." (See: real estate)


REALTY. An abstract of real, as distinguished from personalty. Realty relates to lands and tenements, rents or other hereditaments. Vide Real Property.
([R]) launches its operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Bug! Realty introduces a radically different approach to residential real estate. By embracing modern technology and discarding the obsolete practices of traditional brokerages, Bug! Realty creates a fundamental shift in the business of real estate.

Bug! Realty was founded by veteran real estate builder, developer and mortgage expert Kevin Seney, who serves as the company's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . With more than 30 years of experience in the real estate market--as a buyer, seller and trader--Seney recognized the industry's opportunities for improvement. Bug! Realty offers a better way of conducting business, daring to move away from traditional models. Instead of "desk fees" and oversized o·ver·size  
n.
1. A size that is larger than usual.

2. An oversize article or object.

adj. o·ver·size also o·ver·sized
Larger in size than usual or necessary.
 headshots, Bug! Realty offers freedom from high overhead costs overhead costs

see fixed costs.
, as well as an organic integrated marketing system.

Bug! Realty offers agents true mobility. They work from company-issued, "ladybug ladybug
 or ladybird beetle

Any of the approximately 5,000 widely distributed beetles of the family Coccinellidae. The name originated in the Middle Ages, when the beetle was dedicated to the Virgin Mary and called “beetle of Our Lady.
"-branded iPhones and also drive "Bug" branded Volkswagen Beetles This article is about the original Volkswagen Beetle. For the one introduced in 1997, see Volkswagen New Beetle.
The Volkswagen Type 1, more commonly known as the Beetle
. These tools are the foundation of Bug! Realty's marketing platform. With marketing that is constantly working to make an impression and spread the Bug! Realty name within the community, the agent's need for traditional self-promotion and advertising is eliminated. By embracing modern technology, Bug! Realty agents are not only able to be more accessible to their clients, but also enjoy a more balanced lifestyle.

For consumers, the stereotypical agent driving a luxury vehicle and sporting an expensive suit is replaced with a friendly, approachable 'Guide' in casual attire and a fuel-efficient branded "Bug" vehicle. Additionally, because each Bug! Realty franchise operates within its specific zip code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
, agents no longer feel pressured to compete with members of their own company for business, creating a more pleasant experience for the client.

"Traditional brokerages are victims of their own stale stale

horseman's term for the act of urination by a horse.
 brands and outdated business models," says Seney. "Today's consumers are savvy and cost conscience. They don't want to pay for an agent's self-promotion or corporate advertising, which does nothing to benefit the consumer. By eliminating this type of spending, Bug! Realty has created a better way to do business, one that considers the needs of both agents and consumers."

Bug! Realty has launched nationally as a franchise opportunity, facilitated by Chicago-based industry leader Francorp. Bug! Realty franchises are available in numerous markets. "We know we've hit the ground running when we receive daily inquiries from agents who want to move their businesses to Bug! Realty as well as franchise inquiries from as far away as Turkey and Saudi Arabia Saudi Arabia (sä`dē ərā`bēə, sou`–, sô–), officially Kingdom of Saudi Arabia, kingdom (2005 est. pop. ," notes Seney. "we are looking to change the way real estate is done around the world."

About Bug! Realty:

Bug! Realty takes a radically different, modern and fun approach to real estate, choosing to make the experience enjoyable for agents and clients alike. By eliminating outdated business practices, Bug! Realty provides its employees with the opportunity for a balanced lifestyle, while connecting with and focusing on their clients. To learn more about Bug! Realty, please visit www.BugRealty.com or call (888) 4000-BUG.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Jul 1, 2008
Words:515
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