Buffalo Technology Expands Its Reach into the U.S. Market with a Retail Partnership with CompUSA.Business Editors/High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--Aug. 18, 2003 The Company's Move Into The National Consumer Market Establishes It As A Major Player and Increases Presence in the U.S. Buffalo Technology, the global leader in the design, development and manufacturing of wireless networking solutions for home, SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. and SMBs, announced today it is entering the consumer market with a national retail partnership with CompUSA, a leading electronics and technology provider. Buffalo's home wireless networking products will be available in all of CompUSA's 226 stores nationwide. "The alliance with Buffalo Technology makes perfect sense for CompUSA as we strive to offer consumers the best in wireless and home networking products," said Tony Weiss, executive vice president -- general merchandise manager for CompUSA. "It's partnerships such as this that continue to make CompUSA the leader in consumer electronics." Consumers will now have access to Buffalo's full suite of AirStation(tm) 54Mbps wireless home networking products based on the IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11g wireless standard. The products that will be available in CompUSA include Buffalo's 802.11g wireless router, wireless cards, bridge/repeaters, indoor antennas and the latest addition to its product line -- the AirStation 802.11g wireless USB Adapter A network adapter that plugs into the computer via the USB port. See network adapter and wireless adapter. See also wireless USB. . 802.11g is the latest wireless standard and is backward compatible with the widely deployed 802.11b wireless products. This means consumers have access to the latest technology and the ability to upgrade their current home network while protecting their initial investment. "Wireless networking has become so hot for the consumer market that it was important for Buffalo to be a part of the game," stated Tina Campbell, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. at Buffalo Technology. "Buffalo leads the WLAN See wireless LAN. WLAN - wireless local area network retail market in Japan, and our experience and success there paves the way for our retail strategy to be a great success here in the US. Our products are easy to use, feature-rich and affordable, making them extremely consumer-friendly." "To be in the US retail market for the first time is a historic milestone for Buffalo/MELCO Group," stated Takayuki Nishioka, general manager of the broadband solutions division and board member at MELCO MELCO Mitsubishi Electric Corporation (Tokyo, Japan) MELCO Micro Electronics Company, Ltd (Mumbai, India) Inc. "We have around 60% retail market share in Japan. Our partnership with CompUSA strengthens our presence in the US and provides us with the opportunity to gain additional market share." Buffalo Technology launched in the US in 2000. Their solid product line has made them a staple amongst users who desire attractive, secure, high-performance wireless products that are very affordable. The company was the first to release highly-anticipated 802.11g products to the market and have continued to blaze the trail by having all of its 802.11g products Wi-Fi(R) certified(a). Buffalo has also led the pack in wireless security by being one of the first to offer WPA WPA: see Work Projects Administration. WPA in full Works Progress Administration later (1939–43) Work Projects Administration U.S. work program for the unemployed. -- the next level of wireless security and a major step up from WEP (Wired Equivalent Privacy) An IEEE standard security protocol for wireless 802.11 networks. Introduced in 1997, WEP was found to be very inadequate and was superseded by WPA, WPA2 and 802.11i. . Buffalo is one of the only vendors whose WPA is certified by the Wi-Fi Alliance. Buffalo's products will be immediately available in CompUSA stores nationwide. See stores for details. For more information on Buffalo Technology and its products, please visit the company's Web site at www.buffalotech.com/wireless. About Buffalo Technology Inc. Buffalo Technology Inc., a leading global provider of wireless networking solutions, designs and manufactures affordable, easy-to-use, next-generation wireless LAN products for SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. , SOHO, and consumers. Buffalo Technology was the first WLAN vendor to provide customers with 802.11g -- the latest wireless technology the industry has to offer. Buffalo also offers its customers wireless peace of mind by providing the ultimate in wireless security -- Wi-Fi Protected Access (networking, security) Wi-Fi Protected Access - (WPA) A security scheme for wireless networks, developed by the networking industry in response to the shortcomings of Wired Equivalent Privacy (WEP). (tm). Its commitment to its customers and technological innovation has put Buffalo Technology at the forefront of wireless technology evolution and helped it maintain a leading position among the top three worldwide WLAN vendors. Buffalo Technology (USA) Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Japan-based MELCO INC. MELCO/Buffalo trademark statements. MELCO/Buffalo are trademarks of MELCO Inc. Wi-Fi(R) is a trademark of the Wi-Fi Alliance Inc. All other trademarks mentioned are the property of their respective owners. (a) Buffalo's products certified as 802.11g are the WLA WLA Women's Land Army WLA West Los Angeles (California, USA) WLA Wisconsin Library Association (Madison, WI) WLA World Lottery Association WLA Western Lacrosse Association WLA Wasteload Allocation 2-G54, WBR-G54 and WLI-CB-G54A. All other products are certified for 802.11b compatibility and interoperability and are pending certification for 802.11g. |
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