Buffalo Technology Expands Channel Sales and Marketing Initiatives.Business Editors/High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--Jan. 21, 2003 Recent Key Hires Displays the Company's Aggressive Moves to Increase Brand Recognition and Enhance Market Share Buffalo Technology (USA) Inc., a global leader in the design, development and manufacturing of wireless networking See wireless network. solutions, today announced it has expanded its Networking division in an effort to bolster North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. sales and marketing initiatives. Heading up the team will be Tina Campbell Tina Campbell is a Northern Irish television presenter and journalist, who is currently a presenter and reporter for UTV Live. Tina, a former student of journalism at the Belfast Institute of Further and Higher Education, was a former reporter and newsreader for Downtown , who has been appointed to Senior Vice President and General Manager of the Networking Division. In this newly created position, Tina will be responsible for expanding sales and marketing efforts for Buffalo's U.S. and Canadian operations. Tina has more than 20 years of channel industry experience, including her role as Director of Product Marketing at Tech Data and Director of Merchandising at MicroWarehouse U.S. "Buffalo has experienced tremendous growth in the past year so we created this new position -- looking forward to continued growth and profitability," states Taiji Watanabe, president and chief executive officer of Buffalo Technology, U.S.A. "With Tina's in-depth channel-industry and marketing experience, she will play an integral part in Buffalo's expansion and in increasing our brand recognition in North America." The latest additions to the Buffalo team under Tina include Joanne Weiland as Manager of Distribution & Value Added Resellers (VARs); and Bob Little as the Manager of the Direct Marketing/Direct Response (DMR (Digital Media Receiver) See digital media hub. ) Channel. They will be responsible for directing the company's sales initiatives and increasing the breadth and depth of Buffalo's wireless market share. Joanne and Bob will continue to build and strengthen relationships with VARs and the DMR channel as well as with Tech Data, with whom Buffalo has an exclusive distribution relationship. "The latest members of the Buffalo team bring with them a wealth of channel sales and marketing experience, which will help Buffalo continue to prosper and build on its existing channel expertise," states Morikazu Sano, vice president of Buffalo Technology. "With their leadership skills and their deep customer and industry knowledge they are in a unique position to work well with our customers, the channel and all of our partners." The new hires and Buffalo's recent shipment of the industry's first pre-standard IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11g products marks an aggressive turn towards capturing market share and represents the company's commitment to expanding operations in North America. Buffalo's parent company, Melco Japan, retains 60% market share in the WLAN See wireless LAN. WLAN - wireless local area network market in Japan. Buffalo recently announced they are among the top three WLAN vendors in WLAN sales in the U.S. With the recent hires, Buffalo looks forward to increasing their U.S. sales in the SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. and SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. markets. About Buffalo Technology (USA) Inc. Buffalo Technology (USA) Inc. manufactures and provides wireless, broadband, and LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. networking solutions for the SMB, SOHO, and home and is one of the largest wireless networking hardware vendors in the world. Buffalo's strong international industry alliances with companies including Intel, Texas Instruments, Agere, and Microsoft have allowed the company to continue to lead the industry in the development of the latest technologies into practical, easy-to-use tools for business and the home. Buffalo Technology (USA) Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Japan-based MELCO INC. For additional information on Buffalo's products, contact Buffalo Technology (USA) Inc. 4030 W. Braker Lane, Suite 350, Austin, TX 78759-5310. Phone: 800/456-9799. Web site: www.buffalotech.com/wireless. |
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