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Buffalo Technology -USA- Accelerates Sales Opportunities with Selection of Channel Intelligence as Online Commerce Partner.


ORLANDO Orlando, city, United States
Orlando (ôrlăn`dō), city (1990 pop. 164,693), seat of Orange co., central Fla., in a lake region; inc. 1875. In a citrus fruit and farm area, it is one of the world's most visited vacation spots.
, Fla. & AUSTIN, Texas -- SellPath(SM) and BrandPath(SM) Suites Chosen to Simplify Online Purchase Process and Boost Sales of Wired and Wireless Networking See wireless network.  Solutions

Buffalo Technology (USA), Inc., a global leader in the design, development and manufacturing of wireless networking, storage and memory solutions, today announced an agreement with Channel Intelligence, a commerce data interchange An interchange is a location where two things meet, usually perform some kind of exchange, and possibly go on their ways again. It is most commonly used in four contexts:
  • Transportation:
 services company, to promote greater selling opportunities and improve business relations among a network of retailers and resellers.

The agreement, which began July 1 with the integration of Channel Intelligence commerce services online, coincided with the launch of a redesigned Buffalo Technology Web site (http://www.buffalotech.com), which attracts savvy, brand-loyal consumers to the company's highly regarded networking, storage and memory products.

With Channel Intelligence's SellPath(SM) Product Links, online customers who visit the Buffalo Technology Web site for product information will be linked from specific product pages to where their preferred items are available for immediate online purchase. These purchases may be made at participating online retailers and resellers who carry Buffalo Technology products.

Based on personal purchase preferences, these same customers may be directed with SellPath(SM) Product Pinpointer to where their desired Buffalo Technology products are in-stock and available for convenient purchase at offline local retail store locations. This unique SellPath service targets product availability on the store shelves so customers may be assured of a satisfying shopping experience.

A separate Channel Intelligence service, known as BrandPath(SM) Dealer Links, helps boost Buffalo Technology consumer loyalty by directing online shoppers to see only the particular brand of products available at their preferred online retailer.

"Channel Intelligence provides us with just the right suites of services to lead our customers through the buying process. It is that kind of simplicity and convenience that we strive to provide our customers," stated Stephen Dix, vice president of sales and marketing for Buffalo's PC Peripheral Division. "Channel Intelligence is providing us with the tools to make it easier and more cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 for us to meet customer demands, which ultimately has an immediate, positive impact on our sales and customer satisfaction."

About Channel Intelligence

Founded in 1999 and headquartered near Orlando, Fla., Channel Intelligence develops suites of commerce data interchange services, which enhance the online and offline sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  among manufacturers, retailers, value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution.  (VARs) and consumers. Channel Intelligence serves more than 70 manufacturers and 250 retailers worldwide with SellPath(SM) Services and BrandPath(SM) Services that increase channel sales. For more information about Channel Intelligence's suites of commerce services, visit the company Web site at http://www.channelintelligence.com

About Buffalo Technology (USA), Inc.

Buffalo Technology (USA), Inc. is a leading global provider of affordable, easy-to-use, next generation wired and wireless network solutions for the consumer, SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent.  and SMB markets See SMB. . Buffalo designs and manufactures world-class products that complement any network environment including networking, memory, storage and multimedia products. With its new AirStation OneTouch Secure System (AOSS AOSS AirStation One-Touch Secure System (Buffalo Technology)
AOSS Airstation Onetouch Secure System (wireless networking)
AOSS Automated Office Support Systems
), Buffalo offers the ultimate in ease-of-use and security. The company's commitment to its customers and technological innovation has put Buffalo at the forefront of networking technology and is the foundation for its leading position among the top WLAN See wireless LAN.

WLAN - wireless local area network
 vendors worldwide.

Buffalo Technology and AirStation are registered trademarks belonging to Buffalo Technology (USA), Inc.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 14, 2004
Words:535
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