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Buffalo Sabres Score with ShoreTel's IP PBX System.


Deployment at New York's HSBC Arena Coordinates:

Current arenas in the National Hockey League

Western Conference Eastern Conference
 Includes Contact Center Solution;

Provides More Effective Call Handling and Increased Reliability

SUNNYVALE, Calif. -- ShoreTel, a leading provider of IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous.  solutions worldwide, today announced that the National Hockey League's Buffalo Sabres The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Northeast Division of the Eastern Conference of the National Hockey League (NHL).  have chosen ShoreTel's IP PBX (Internet Protocol Private Branch eXchange) A telephone switch that supports voice over IP (VoIP). IP PBXs convert IP phone calls into traditional circuit-switched TDM connections for the PSTN.  system for deployment throughout the HSBC Arena. The Sabres' new phone system will include the recent release of ShoreTel Contact Center 4.6, an integrated suite of contact center applications running on the ShoreTel distributed IP communications A general term for networks that use the IP protocol for voice (VoIP) and video traffic. See IP telephony.  platform. By combining built-in redundancy and a "single-image" architecture, the ShoreTel design provides the Sabres executives and arena staff an attractive return on investment, while end users benefit from simplified point-and-click access to productivity-enhancing applications.

The Buffalo Sabres evaluated a number of major vendors and selected ShoreTel and partner, PremCom, for the project. The ShoreTel award-winning IP telephony system was chosen for its ease-of-use and installation, flexibility in call handling and low total cost of ownership. A key factor in choosing ShoreTel was the level of increased reliability provided by its single-image, distributed architecture. ShoreTel's sophisticated architecture embraces a switch-based model that distributes intelligence throughout the network, as opposed to alternative server-centric or modified legacy PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN).  approaches. As a result, the ShoreTel system is more cost-effective and more reliable.

"The ShoreTel system will make it easier for our staff to handle incoming calls in the appropriate manner by providing critical information on the caller, including contact information and detail on current customers, such as season ticket holder profiles," said Daniel Dipofi, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of the Buffalo Sabres. "By providing this type of information, we can improve our customers' experience and make our staff more efficient. ShoreTel's system will also provide our luxury suites easy access to the arena staff on game day and during the many events we host here each year."

The Buffalo Sabres will deploy 19 ShoreTel switches and 680 ShoreTel IP PBX phones for more than 530 users throughout HSBC Arena. ShoreTel Contact Center will provide enterprise resource matching of calls based on customer and agent profiles, advanced real-time management and historical measurement tools. The HSBC Arena is also the home of the Buffalo Bandits The Buffalo Bandits are a team in the National Lacrosse League (NLL). They play at the HSBC Arena in Buffalo, New York. The Bandits had played in the Major Indoor Lacrosse League from 1992 to 1997, prior to that league's transformation into the NLL.  Lacrosse lacrosse (ləkrôs`), ball and goal game usually played outdoors by two teams of 10 players each on a field 60 to 70 yd (54.86 to 64.01 m) wide by 110 yd (100.58 m) long. Two goals face each other 80 yd (73.  team and hosts many local events each year. The new telephony system will be accessible within the Arena locker rooms, luxury suites, concession stands and offices throughout the facility.

"Organizations are increasingly faced with the challenge of handling high call volumes in-house while maintaining quality customer service," said Steve Timmerman, vice president of marketing, ShoreTel. "The flexibility and sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 of ShoreTel Contact Center enables these organizations to deliver industry-leading service through the use of high-caliber tools at a great price point."

About ShoreTel, Inc.

ShoreTel is a leading provider of IP telephony solutions worldwide since 1998 and well known for exceptional customer satisfaction. ShoreTel voice systems are designed to make businesses smarter, setting new standards for usability and manageability while reducing telecommunications costs. ShoreTel's distributed architecture extends enterprise-class voice services to every office and outpost, keeping employees fully connected wherever they go. A select, worldwide group of channel partners provide service and support. ShoreTel is headquartered in Sunnyvale, California and has regional offices in the United Kingdom, Sydney, Australia and Munich, Germany. For more information, visit http://www.shoretel.com/ or call 1-877-80SHORE.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 6, 2007
Words:543
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