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Buffalo Capital Selects Burson-Marsteller for Marketing Campaign.


LOS LOS Length of stay, see there  ANGELES--(BUSINESS WIRE)--Aug. 11, 1999--

Buffalo Capital VI Ltd. (Nasdaq:BUFJ), a network technology and world-wide Web (World-Wide Web, networking, hypertext) World-Wide Web - (WWW, W3, The Web) An Internet client-server hypertext distributed information retrieval system which originated from the CERN High-Energy Physics laboratories in Geneva, Switzerland.  development consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
, has selected Burson-Marsteller to provide comprehensive marketing services and brand strategy for the launch of Buffalo Capital's new e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  technology.

The new technology streamlines the online transaction process by creating a standard e-commerce platform and simplifying the navigation and purchase steps for online shoppers.

Burson-Marsteller will coordinate the official launch of the company's e-commerce technology, as well as create an ongoing communications campaign. The campaign will encompass a range of marketing initiatives, including corporate and brand strategy.

"We selected Burson-Marsteller because of their extensive knowledge and competence of technology-based companies," said Gina Setlin-Fard, chief executive officer of Buffalo Capital. "We knew the Burson-Marsteller team would meet our expectations and help establish ourselves as an e-commerce leader among consumers and businesses."

"As companies look to provide value and services using the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
, we are particularly pleased to be able to work with Buffalo Capital, a company that offers truly innovative e-commerce solutions," said Rhonda Brauer, managing director at Burson-Marsteller. "This partnership will allow us the opportunity to showcase our online brand marketing expertise and to expand our services with the growth of this emerging technology."

Buffalo Capital is expected to launch its proprietary Web-based solution, coined the Universal Shopping Cart, this fall. Buffalo Capital is in the process of changing its registered name to Isolver.com Inc. The company will also change its Nasdaq symbol to reflect the new name.

Buffalo Capital is a leading network technology and world-wide Web development consulting firm. The company's major business areas include network development, Web-based solutions, Web software and e-commerce.

Located in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Buffalo Capital is dedicated to implementing faster, more reliable ways to do business on the Web while helping businesses overcome the hidden complexities of planning and managing projects.

Burson-Marsteller is the leading global perception management/communications consulting firm. A part of the Young & Rubicam Inc. (NYSE NYSE

See: New York Stock Exchange
:YNR) network since 1979, the firm links, philosophically and electronically, the knowledge and insight of more than 2,000 professionals in 35 countries, operating in multiple functional and industry practice specialties. An advanced technological infrastructure and electronic Knowledge Network link professionals throughout the world.

Certain statements in this news release that relate to Buffalo Capital's future results or projections, unaudited results of operation or future plans, events or performance, including those relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 ongoing international expansion, are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 27A of the Securities Act of 1933 as amended a·mend  
v. a·mend·ed, a·mend·ing, a·mends

v.tr.
1. To change for the better; improve: amended the earlier proposal so as to make it more comprehensive.

2.
 and Section 21E of the Securities Exchange Act of 1934 as amended, and involve significant risks and uncertainties. The company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors. These forward-looking statements are made as of the date of this release and the company assumes no obligation to update such forward-looking statements.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 11, 1999
Words:484
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