Buena Vista Games Continues Strategic Growth, Announces Key Executive Hire; Craig Relyea Named Vice President of Marketing.BURBANK, Calif. -- Buena Vista Games, Inc. (BVG BVG Bundesverfassungsgericht (highest German court) BVG Bureau du Vérificateur Général du Canada (auditor general) BVG Best Value Guarantee BVG Berliner Verkehrs Gesellschaft BVG Borrowdale Volcanic Group ), the interactive entertainment arm of The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company today announced that Craig Relyea has been named vice president of marketing. Reporting to Graham Hopper, senior vice president and general manager, Buena Vista Games, Relyea will be responsible for leading the integration of domestic and international brand positioning, advertising, retail marketing, promotions, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"One of the main components of our aggressive growth strategy is attracting top talent," said Graham Hopper, senior vice president and general manager, Buena Vista Games, Inc. "Craig brings invaluable industry knowledge and refreshing perspectives that will help us build new franchises and guide BVG into being a leading global publisher." "My decision to join BVG is motivated by the company's strength and unique position in the marketplace. I am looking forward to the opportunity to increase BVG's visibility and contribute to its future growth," said Relyea. Craig Relyea brings to his new role more than 19 years of experience in packaged entertainment marketing, including driving global marketing initiatives for multiple videogame companies. Prior to this role, Relyea served as executive vice president, marketing at Creative Domain. In this role, he built and ran the interactive entertainment and branding divisions and developed marketing campaigns for clients including Activision, THQ THQ Toy Headquarters THQ Territorial Headquarters THQ Tehsil Headquarters (Pakistan) THQ The Holy Quran THQ Theater Headquarters , Ubisoft, and Vivendi-Universal. Previously, Craig held senior marketing positions at Interplay Entertainment “Interplay” redirects here. For the Australian festival, see World Interplay. Interplay Entertainment Corporation is an American video game publisher and developer. , The Cimmaron Group, Dreamworks Interactive, and Universal Studios Home Entertainment Universal Studios Home Entertainment (formerly Universal Studios Home Video or MCA/Universal Home Video) is a home video company founded in 1979. It is a division of Universal Studios. It was originally known as MCA Videocassette, Inc. . About Buena Vista Games Buena Vista Games, Inc. (BVG) is the interactive entertainment arm of The Walt Disney Company. The division publishes, markets and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with third-party interactive game publishers to bring products for all ages to market. For more information, please log on to www.buenavistagames.com |
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