Budweiser Joins AAF's "Great Brands" Campaign; Ad Industry Campaign Extends Message that Advertising Sells!Business Editors WASHINGTON, D.C.--(BUSINESS WIRE)--April 26, 2001 Budweiser, the "King of Beers," has joined the American Advertising Federation's (AAF AAF abbr. Army Air Forces ) "Great Brands" campaign. The ad, which broke the week of April 16, features the famous image of the Budweiser beer bottle modified to read "Advertising" instead of the brand name. The copy on the ad reads, "How to become the King of (insert your product here)." Recognizing that advertising is a driving force and strength in corporate business, Anheuser-Busch, Inc. -- the brewers of Budweiser -- allowed its world-renowned brand and signature line to be modified as part of this unprecedented advertising series. The campaign is aimed at reaching the "O's" -- CEOs, COOs, CFOs and CMOs -- who are responsible for establishing and maintaining budget levels for advertising. The tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. of the entire campaign, Advertising. The way great brands get to be great brands(TM), cautions Corporate America not to neglect their brand development. In this age of economic volatility, the campaign is right on target in stressing that advertising builds brand identity and profits. "We see this campaign as an exceptional way to spread the message that advertising helps build market share and profits, and we're proud that the Budweiser brand has been chosen to illustrate this point," said August A. Busch IV, group vice president, marketing and wholesale operations, Anheuser-Busch, Inc. "How better to illustrate the enormous economic power of advertising than with Anheuser-Busch, a company synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as quality advertising?" says AAF President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Wally wally Noun pl -lies Brit slang a stupid or foolish person [from the name Walter] Noun 1. Snyder. "The inclusion of Budweiser into AAF's Great Brands campaign takes our message to a whole new level, and we're glad to have them on board." The campaign has previously featured brand icons Coca-Cola, Sunkist, and the Energizer Bunny The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink rabbit that beats a bass drum and wears sunglasses and blue sandals and has been appearing in television commercials since 1989. . Since it broke in October 2000, ads have run in national newspapers (The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Wall Street Journal, and USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. ), financial magazines (Fortune) and leading trade magazines (Advertising Age, Adweek, Mediaweek, Brandweek and Brand Marketing). All media is donated, and more than $3 million of ad space has been given to date. The AAF was joined in this campaign effort by the Magazine Publishers of America and the Electronic Marketing Association. As the agency that developed the concept, creative and media strategy, Carmichael Lynch has done all work on the campaign pro bono Short for pro bono publico [Latin, For the public good]. The designation given to the free legal work done by an attorney for indigent clients and religious, charitable, and other nonprofit entities. . Their assistance is greatly appreciated by the AAF. For more information on the campaign, visit AAF's Web site at www.aaf.org. The AAF is the advertising trade association that represents the ad industry in its entirety. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF's national network of 210 ad clubs and local ad federations are home to 50,000 advertising professionals. In addition, AAF connects industry with an academic base through its 260 college chapters. |
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