Budco Creates ''Wicked Women Custom Chopper'' Promotion for McCormick Distilling.

DETROIT -- Budco, the Highland Park based marketing services and distribution company, is working with McCormick Distilling Co., Inc., Weston, MO, on a national promotion launching two new flavors of its Tequila Rose brand - Tequila Rose Java and Tequila Rose Cocoa. The "Wicked Women Custom Chopper" sweepstakes began June 1, 2006 and is running to September 5, 2006.

Budco worked with Wicked Women Choppers, Herrin, IL, a manufacturer of motorcycles specifically designed to meet the style, comfort, and safety requirements of the woman rider to accomplish the project. A bike was produced especially for the promotion and includes an S&S polished 96-inch cubic engine with right side drive, six-speed transmission, and a drop-seat frame. It's emblazoned with the Tequila Rose logo in a distinctive rose color.

One custom-designed Wicked Women chopper will be given away in a national sweepstakes; a duplicate chopper will be used as a fundraiser for charity.

Budco designed and produced all of the creative materials in support of the promotion, including the logo design and the design and production of all point-of-sale materials. Budco was also responsible for the official launch of the promotion and handles all of the logistics involved with the sweepstakes. The materials feature Detroit area model, Kimberly Schmitz.

Vice President of Marketing for McCormick Distilling Vic Morrison said, "We are really excited about this promotion and our sales staff is reporting a keen interest from retailers. If this promotion generates the interest that our Las Vegas promotion did, we will have another winner on our hands."

The Wicked Women promotion is the fourth national promotion that Budco has conducted for McCormick Distilling.

Entry forms became available June 1 at retailers nationwide that carry the product; they are also available at www.tequilarose.com.

About Tequila Rose and McCormick Distilling

Tequila Rose is the flagship brand for McCormick Distilling Co., Inc., Weston, MO. In 2006, the company extended the Tequila Rose brand by successfully introducing two new flavors with bold new packaging, Java and Cocoa. Along with Tequila Rose, McCormick produces and distributes the popular tequila-based, ready-to-drink Tarantula as well as a full line of McCormick branded spirits at a popular price point. Additionally Polar Ice Vodka, the premium vodka from Canada, and Wiser's Deluxe, a premium Canadian Whisky, is marketed by McCormick in the United States. Additional information is available at www.mccormickdistilling.com and www.tequilarose.com.

About Budco

Budco helps corporations address business communication problems and build dialogue with their customers by developing and executing custom-designed, results-focused marketing and distribution initiatives. Budco solutions utilize the company's comprehensive in-house competencies. This includes BudcoIT, the company's robust information technologies resource. Founded in 1982, the company's vision is to be recognized as the leader in providing dialogue business solutions, measured by customer loyalty, attracting and retaining outstanding employees, community involvement, and financial growth. Customers include Comerica Incorporated, DaimlerChrysler, Entertainment Publications, Inc., Federal-Mogul Corporation, Ford Motor Company, General Motors, The HoneyBaked Ham Company, McCormick Distilling Co., Inc., McNeil Consumer & Specialty Pharmaceuticals and Ortho-McNeil Pharmaceutical, Inc. (both divisions of Johnson & Johnson), Procter & Gamble, TAP Pharmaceutical, VW/Audi, and The Walt Disney Company. Additional information about Budco is available at www.budco.com.