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Bud Dry gets a new painted-on label.

Bud Dry has introduced a new painted label look for its longneck bottles. The bottle features a new white and blue painted version of the brand's distinctive vertical label, and supplements Bud Dry's current line-up of package offerings. It is targeted for on-premise distribution beginning this month. Off-premise locations will retain the current paper label bottles.

"The bottle is part of a broad-based push for the brand, designed to stimulate new interest in Bud Dry among contemporary adults," said Manny Flores, Bud Dry senior brand manager.

The new look will be accompanied by an ad campaign, soon to debut, with the tag line, "Less filling like a Light... With more great taste."
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Publication:Modern Brewery Age
Date:Mar 8, 1993
Words:112
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