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Bud's new bottles debut this quarter.

Anheuser-Busch, Inc., has announced that a new Flagship non-returnable bottle for Budweiser beer will be introduced during the first quarter of 1992, replacing the A & Eagle bottle that was first introduced in 1979.

In a massive changeover, 23 lines at all 12 A-B breweries will be converted by the end of March. The new Flagship bottle "represents the glass industry's latest |press & blow' technology," a brewery spokesperson reported.

"The image of the Flagship bottle is a welcomed enhancement to the Budweiser packaging line," said August Busch IV, Bud brand marketing director.

PHOTO : BUD BOTTLES will have a new look this year as Anheuser-Busch, Inc., is in the process of replacing its A & Eagle with the Flagship bottle.
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Title Annotation:Budweiser beer
Publication:Modern Brewery Age
Date:Feb 3, 1992
Words:117
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