Bucky Lasek Signs with Jones Soda Pro-Rider Team.

Business Editors & Food/Beverage Writers

SEATTLE--(BUSINESS WIRE)--June 17, 2003

Jones Soda Co. (OTC:JSDA) (TSX-V:JSD) (the "Company" or "Jones Soda"), today announced that Bucky Lasek, today's new skateboarding hero, has signed with Jones Soda Co.

Lasek joins Jones Soda's impressive athlete team, which includes some of the world's best athletes: Mat Hoffman, Jason Ellis, and Bam Margera.

"It is an honor to have such a quality rider and person on our team. Bucky is a great role model and we are excited to have him be apart of Jones Soda Co.," states Peter van Stolk, CEO and President of Jones Soda Co.

Marking himself as one of the best, Lasek took Gold in Skateboard Vert at the Global X-Games in San Antonio, TX that took place May 15 - 18, 2003. Lasek began his pro-career in 1990 and has continued to amaze the action-sports world. Lasek is supported by Jones Soda, Birdhouse, Billabong, Genetic Shoes, Smith, Optics, Pro-Tex Helmets, Clive, RDS, Independent and T-Mobile.

Lasek can be seen next at the ESPN X-Games IX held in Los Angeles in August 2003.

Headquartered in Seattle, Washington, Jones Soda Co., sells its Jones Soda products through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you'd never expect to find a soda.

Statements in this press release, and elsewhere that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company's actual results of operations. Statements contained in this release regarding potential future opportunities from the myjones.com website, the Company's anticipated future results of operations, and the Company's ability to expand the Jones Soda, Jones Naturals, Jones Energy and Whoopass brands are "forward-looking statements" as the phrase is defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements by the Company are subject to certain risks, including future demand for Jones Soda products, the Company's ability to maintain and expand its distributor network, the ability of its distributors to increase product sales, competition from other businesses providing similar products and the Company's ability to successfully execute its business strategy. These risks and uncertainties, as well as other risks that are relevant to the Company's business and results of operations, are discussed in more detail in the Company's periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, including the Company's Annual Report on Form 10-KSB for the 2001 fiscal year.

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