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Bucks' Desmond Mason and TJ Ford to Star in SBC Home Court ''Webisodes''; Three-Minute Look into Players' Homes Scores Peeks at Paintings, Personalized Cars and High-Tech Lifestyles.


MILWAUKEE -- Die-hard NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 fans now have a shot to see how their favorite players play off the court. Fans can catch a glimpse Verb 1. catch a glimpse - see something for a brief time
catch sight, get a look

see - perceive by sight or have the power to perceive by sight; "You have to be a good observer to see all the details"; "Can you see the bird in that tree?"; "He is blind--he
 this month of Bucks star Desmond Mason Desmond Tremaine Mason (born October 11, 1977 in Waxahachie, Texas) is an American professional basketball player for the NBA's Milwaukee Bucks. He is designated as a shooting guard and small forward.  as the first player to appear in SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002.  Home Court, a series of streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  "webisodes" in which NBA players treat fans to a personal tour of their digs, available at www.bucks.com.

Energetic Zach Selwyn, who sports enthusiasts may recognize as announcer for Extreme Dodgeball and finalist for ESPN's Dream Job, hosts the series.

During the segments, viewers can click on SBC icons that reveal trivia tidbits TidBITS is an award-winning electronic newsletter and web site dealing primarily with Apple Computer and Macintosh-related topics. Internet publication
TidBITS has been published weekly since April 16, 1990, which makes it one of the longest running Internet publications.
 about the players, their homes and their tech habits. Each streaming video contains around 20 "clickable clickable adj (COMPUT) → cliqueable

clickable adjcliccabile 
" items, and the site keeps score as to which factoids visitors have uncovered and which they have missed in each scene.

This month's SBC Home Court webisode highlights Desmond Mason, about whom fans can learn:

--His garage doubles as an art studio

--His TV room features one of his original paintings

--He also likes to golf, and his cleats have served as impromptu artwork signatures

To keep the action fresh, webisodes featuring new players will be introduced throughout the month of March - including the Bucks' TJ Ford (with Maurice Williams) - along with summary songs and outtakes. Fans can sign up for e-mail alerts that notify them when new webisodes are released.

"Our customers expect us to keep them connected to their families, friends and coworkers, but it's been a blast going beyond that duty to connect them to the unexpected - their favorite athletes," said Scott Helbing, senior vice president, SBC Consumer Marketing.

In addition to the Milwaukee Bucks, the nine-week SBC Home Court campaign will go inside the homes of other basketball elites for the San Antonio Spurs The San Antonio Spurs are an American professional basketball team based in San Antonio, Texas. They play in the National Basketball Association (NBA), and are the current NBA Champions after defeating the Cleveland Cavaliers in the 2007 NBA Finals.  (www.spurs.com), Dallas Mavericks (www.mavs.com) and Houston Rockets (www.rockets.com).

The program gives fans a chance to even out the playing field when it comes to living a high-tech lifestyle. In addition to links to existing SBC product and service offers available throughout the webisode, online visitors to the team sites can enter a consumer sweepstakes through the end of April for a chance to score a primetime SBC "Home Court" of their own - a plasma TV, laptop and printer, digital camera and SBC cordless phone. Four sweepstakes winners will be announced in May, culminating the nine-week campaign.

Supporting media spots for the campaign will air on local television to help drive traffic to the team site.

SBC Communications Inc. is a Fortune 50 company whose subsidiaries, operating under the SBC brand, provide a full range of voice, data, networking, e-business, directory publishing and advertising, and related services to businesses, consumers and other telecommunications providers. SBC holds a 60 percent ownership interest in Cingular Wireless, which serves 49.1 million wireless customers. SBC companies provide high-speed DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 Internet access lines to more American consumers than any other provider and are among the nation's leading providers of Internet services. SBC companies also now offer satellite TV service. Additional information about SBC and SBC products and services is available at www.sbc.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2005
Words:518
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