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Buckle Beefs up e-Commerce Website with Escalate Retail(TM) Blue Martini Solutions.


SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Escalate es·ca·late  
v. es·ca·lat·ed, es·ca·lat·ing, es·ca·lates

v.tr.
To increase, enlarge, or intensify: escalated the hostilities in the Persian Gulf.

v.intr.
 Retail announced today that Buckle, a leading retailer of casual apparel, footwear, and accessories for young men and women, has implemented Escalate's Blue Martini e-commerce platform, including Call Center and Relationship Marketing applications intended to help them grow their internet business and enhance the online experience for their guests.

"Service to our guests is paramount, and we are pleased that our Escalate-based website allows us to provide a richer experience for our online guests," said Kelly N. Barnes, Web Development Manager for Buckle. "The Escalate platform enables us to provide a more robust, secure, and feature-rich environment for our multi-channel activities."

Escalate Retail's software provides sales optimization systems that boost e-commerce revenue, enrich web content, ease administration and enhance shopping experiences to drive customer loyalty across every channel.

"Buckle is well-known in the retail industry for its focus on customer service in the multi-channel arena and we are confident they will see an increase in their online customer satisfaction and revenues," said Brian Dean, SVP SVP S'il Vous Plaît (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
 of Strategy and Marketing at Escalate Retail. "Buckle conducted an exhaustive evaluation of the market alternatives and we are gratified grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 to see our software deployed in such a successful launch."

About Buckle

Offering a unique mix of high-quality, on-trend apparel, accessories, and footwear, Buckle caters to fashion-conscious young men and women. Known as a denim destination, the store carries a wide selection of fits, styles, and finishes from leading denim brands, including their exclusive brand, BKE BKE Bukit Timah Expressway (Singapore)
BKE Bilateral Key Exchange
BKE Butterworth-Kulim Expressway
BKE Bartow and King Engineers, Inc.
. Headquartered in Kearney, Nebraska Kearney is a city in Buffalo County, Nebraska, United States. The population was 27,431 at the 2000 census and increased to 29,385 by 2006. It is the county seat of Buffalo CountyGR6 and home to the University of Nebraska-Kearney. , Buckle currently operates 357 stores in 38 states. For more information, visit www.buckle.com.

About Escalate Retail

Escalate Retail software solutions are behind the scenes at many of the leading customer-focused retail organizations. With solutions spanning the enterprise from Planning through Point-of-Service, Escalate products help over 650 retailers simplify their multi-channel challenge and turn valuable customer insights into actions that drive sustainable loyalty and repeat business. The company maintains headquarters in San Diego, CA and Delray Beach Delray Beach, resort city (1990 pop. 47,181), Palm Beach co., SE Fla., on the Atlantic coast; settled 1895, inc. 1911. Mostly residential, Delray Beach is also the trade center for a citrus-fruit and vegetable-growing region. , FL with six additional satellite offices located across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe. For more information, visit www.EscalateRetail.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 16, 2007
Words:345
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