BtoB: Trust is the Next Big E-commerce Issue; New Technologies Reduce the Risk of Dealing With Unknown Online Business Partners.Business Editors CHICAGO--(BUSINESS WIRE)--Aug. 1, 2000 "Who can you trust?" asks the current issue of BtoB. That seemingly seem·ing adj. Apparent; ostensible. n. Outward appearance; semblance. seem  ing·ly adv. simple question may be the largest challenge companies face as
they move their b-to-b dealings online, according to according toprep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a story published in the July 31st issue of BtoB, the newspaper of the marketing revolution. As more and more business moves to the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the -- especially in marketplace environments -- companies may know less about their new trading partners. To deal with this challenge, several new technologies and e-business practices -- known as "trust infrastructures" -- are emerging to help buyers evaluate sellers, confirm their identity and make trusted transactions as quickly and seamlessly as possible. "Trust infrastructure isn't something you buy out of the box," says Ellis Booker, editor of BtoB. "Rather, it's an array of technologies and services that you adapt to fit how your company does business." Booker listed these services, as essential elements of trust infrastructure: -- Digital signature technology to ensure the identity of a trading partner; -- Ratings services that help buyers evaluate potential suppliers; -- Sophisticated payment, risk management, insurance and inspection services that help companies handle the full complexity and mitigate mit·i·gate v. To moderate in force or intensity. mit  i·gation n. the risk of b-to-b transactions."Trust is emerging as an important issue," said Tim Clark Timothy Henry Clark (born 17 December 1975) is a South African golfer. Clark was born in Durban, South Africa. He took up golf at the age of three and was taught to play by his father. , an analyst with Jupiter Communications Inc. "But it is one that new markets and their vendors are only now beginning to address." The complete story can be viewed Monday on BtoB's Web site at www.netb2b.com. BtoB is the only publication devoted exclusively to the rapidly growing business-to-business marketplace and the effects of the e-commerce explosion. BtoB publishes fortnightly fort·night·ly adj. Happening or appearing once in or every two weeks. adv. Once in a fortnight. n. pl. fort·night·lies A publication issued once every two weeks. to marketing champions and features breaking news, in-depth analysis of technology and trends, e-business case studies, exclusive data, reviews of marketing campaigns and real-world tips. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : BtoB's editor Ellis Booker is available to comment. Please credit BtoB when using this release in television, radio or print news coverage. |
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