BtoB: Advertising Age's Newspaper of the Marketing Revolution Launched By Crain Communications Inc.Business & High Tech Editors NEW YORK--(BUSINESS WIRE)--March 27, 2000 BtoB: Advertising Age's Newspaper of the Marketing Revolution, was launched today by Crain Communications Inc. BtoB is the only publication devoted exclusively to the rapidly growing business-to-business marketplace and the effects of the e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. explosion. BtoB debuts as a fortnightly fort·night·ly adj. Happening or appearing once in or every two weeks. adv. Once in a fortnight. n. pl. fort·night·lies A publication issued once every two weeks. with a controlled circulation of 55,000 top management executives at Fortune 1000 companies who have input on e-commerce and business-to-business marketing strategies. BtoB features breaking news, in-depth analysis of technology and trends, e-business case studies, exclusive data, reviews of marketing campaigns and real-world tips. Departments will include: Advertising, Business Media, NetMarketing, Conferences, Direct & Database, E-commerce, People and Benchmarks. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. David Klein David Klein may refer to:
Mr. Klein adds, "While all eyes are focused on how consumer companies are adapting to the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises real revolution is taking place in the business-to-business world. BtoB fills the information void that currently exists for business-to-business marketing champions." A recent Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. study estimates that in 2000, business-to-business e-commerce will generate revenues of $403 billion, a figure that will rise to $953 billion in 2001, $2.2 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time. (mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed. In the USA and Canada, 10^12. in 2002 and nearly $4 trillion in 2003. The Ad Age Group consists of the following leading publications: Advertising Age, Advertising Age International, BtoB and Creativity, as well as Ad Age's Web site, AdAge.com and The Ad Age Edge. Other brand products include the Ad Age Daily, the Daily World Wire, Netb2b.com, conferences, seminars and custom publishing services. |
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