Brylane Forms Three New Divisions as Part of A Company-wide Restructuring.Business Editors NEW YORK--(BUSINESS WIRE)--July 10, 2001 Brylane, Inc. today announced, as part of a strategic operating plan, the formation of three new divisions designed to place more focus on product development, catalogue presentation and continued quality customer service. Brylane's catalogue business will now be divided into three groups: Special Size Group, Misses Apparel Group and the Brylane Home Lifestyles Group. "This new structure will enable us to improve our products and presentation, while offering greater service to our customers," says Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Russell Stravitz. "We believe these actions will strengthen our business by utilizing shared talent and lowering our cost structure, thus improving our bottom-line." The Special Size Group, which includes Lane Bryant Lena Himmelstein Bryant Malsin (1879? - September 26, 1951) was an American clothing designer and retailer who founded the plus-size clothing chain Lane Bryant. Early Life & Career , Roamans and King Size, will be run in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of by Executive Vice President, Kevin Doyle For other persons named Kevin Doyle, see Kevin Doyle (disambiguation). Kevin Edward Doyle (born 18 September 1983 in Adamstown, County Wexford, Ireland) is an Irish footballer who currently plays for Reading in the English Premier League. . The Misses Apparel Group, consisting of Chadwick's, Lerner and Jessica London will be managed by Steve Goldberg, President of Brylane's Home Lifestyles Group in New York on an interim basis. Mr. Goldberg will also continue to oversee the Brylane Home Lifestyles Group, made up of Brylane Home and future category extensions. These reorganization efforts will result in the elimination of 5% of Brylane's executive workforce. "The decision to reduce overhead through this restructuring restructuring - The transformation from one representation form to another at the same relative abstraction level, while preserving the subject system's external behaviour (functionality and semantics). initiative was not an easy one as the company has benefited from the participation of many of the individuals who are leaving," said Mr. Stravitz. "Yet, even in this challenging market environment, we remain confident in the future of the Brylane business and look forward to the new model promoting growth and profitability." About Brylane, Inc. Brylane, Inc. is the nation's leading specialty catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. retailer of value- priced apparel, with a focused portfolio of catalogs that includes Lane Bryant, Roaman's, Jessica London and KingSize, serving the special size apparel market, and Chadwick's of Boston and Lerner, serving the regular size apparel market. In addition, the Company's Brylane Home catalog, introduced in September 1998, offers value-priced home products. Brylane also markets certain of its catalogs under the "Sears" name to customers of Sears, Roebuck and Co. under an exclusive licensing arrangement with Sears Shop at Home Services, Inc. Brylane is headquartered in New York and has facilities in Indiana Indiana, state, United States Indiana, midwestern state in the N central United States. It is bordered by Lake Michigan and the state of Michigan (N), Ohio (E), Kentucky, across the Ohio R. (S), and Illinois (W). , Massachusetts Massachusetts (măsəch  `sĭts), most populous of the New England states of the NE United States. and Texas.
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