Brylane Chooses TrueSpectra for Image Serving; Retailer Will Implement Image Server Across Multiple Web Sites in Time for the Holiday Buying Season.Business Editors/High-Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Aug. 5, 2002 TrueSpectra, Inc. (www.truespectra.com) the leading provider of high-performance server-based imaging solutions, today announced that Brylane (www.brylane.com), "America's Specialty Catalog Leader," has selected TrueSpectra Image Server to speed their Web site development and increase product sales across multiple brands and Web sites. "With many different brands and eight distinct Web sites, we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a solution that would allow us to quickly update our online stores with the latest products," stated Alex Betancur, Chief Technology Officer of Brylane's Interactive Media Group. "We also needed to meet the customer demand for zoom without forfeiting either site speed or production speed. TrueSpectra was the only product that could expedite our site development and updates and without sacrificing the quality of our customers' online shopping experience." TrueSpectra recently released Image Server V4, which enables faster Web application development and simplifies integration with leading products and platforms including Macromedia Dreamweaver MX, Flash MX, ColdFusion MX, JAVA applications, and servers such as BEA WebLogic A software suite from BEA Systems, Inc., San Jose, CA (www.beasys.com) that is used to deploy Web and SOA applications. The core product is BEA WebLogic Server, a J2EE application server. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Websphere, Apache Web server See Apache. , and Microsoft IIS Web server. The second-generation Dynamic Zoom, with an enhanced user interface, is one of the most widely used features in Web site development, and can now be controlled using Generator tools that give developers easy-to-use interfaces to quickly enable Web site images with Zoom. "Image serving does not have to be time consuming, difficult and costly," said V. David Watkins, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TrueSpectra. "Customers such as Brylane need products that increase their efficiency and have an immediate positive effect on their business. The continuing growth of our family of customers is proof that our product stands alone in performance, ease of use and affordability." TrueSpectra's product line includes Image Server V4, which is designed to meet the capacity and performance needs of medium to large Web sites as well as the Image Server, Developer Edition, which has been designed for smaller sites and intranets and will allow millions of developers to cost effectively integrate image-serving technology into their Web applications. About TrueSpectra TrueSpectra, Inc. is the leading provider of high-performance, server-based imaging solutions. TrueSpectra offers a more efficient way for companies to manage, publish, and repurpose images from single source image files. TrueSpectra Image Server is proven to streamline the image publishing and maintenance processes, saving customers time and money. TrueSpectra's technology is based on industry standard HTTP HTTP in full HyperText Transfer Protocol Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol. and easily integrates with existing infrastructures with minimal training. Customers include Lowe's, Nordstrom, Kinko's, Blockbuster, and Macy's, among others. TrueSpectra's partners include Macromedia, Akamai, Oracle, and Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the . TrueSpectra can also be deployed over a global CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. . For additional information, please visit http://www.truespectra.com. |
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