Brylane Appoints Cathy Fultineer Executive Vice President West Bridgewater Apparel Group.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 31, 2001 Brylane Inc., a leading retailer of specialty catalogs Specialty catalogs are a promotion and distribution technique commonly employed by direct marketers. They describe, graphically and verbally, a limited range of products. Specialty catalogs are a good promotion/distribution choice for new products. , today appointed Cathy Fultineer Executive Vice President of the West Bridgewater (Mass.) Apparel Group responsible for the Chadwick and Lerner brands, effective November 5. Bringing more than 20 years of retail and marketing experience, Ms. Fultineer, 44, comes to Brylane from Bear Creek Bear Creek may refer to: Communities
U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman. , Gucci, Bloomingdale's and Hit or Miss. At Brylane, Ms. Fultineer will be responsible for developing and executing new marketing and merchandising concepts to grow the Chadwick's and Lerner brands. "We are pleased to add an executive of such caliber to our management team," said Russell Stravitz, Brylane Chairman and Chief Executive Officer. "Ms. Fultineer's unparalleled retail experience coupled with her innovative ideas and proven leadership ability will be instrumental in the growth of our misses apparel group." Most recently, Ms. Fultineer was Senior Vice President, General Manager of Direct Marketing at Bear Creek Corporation, responsible for all aspects of marketing, merchandise creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
During her tenure at Neiman Marcus, Ms. Fultineer served as Vice President, Divisional Merchandise Manager where she was responsible for all merchandising functions for 32 direct mail campaigns including catalog conception, product selection and creative signoff. About Brylane, Inc. Brylane, Inc. is the nation's leading specialty catalog retailer of value- priced apparel, with a focused portfolio of catalogs that includes Lane Bryant Lena Himmelstein Bryant Malsin (1879? - September 26, 1951) was an American clothing designer and retailer who founded the plus-size clothing chain Lane Bryant. Early Life & Career , Roaman's, Jessica London and KingSize, serving the special size apparel market, and Chadwick's of Boston and Lerner, serving the regular size apparel market. In addition, the Company's Brylane Home catalog, introduced in September 1998, offers value-priced home products. Brylane also markets certain of its catalogs under the "Sears" name to customers of Sears, Roebuck and Co. under an exclusive licensing arrangement with Sears Shop at Home Services, Inc. Brylane is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and has facilities in Indiana, Massachusetts and Texas. |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion