Brylane Announces Appointment of Michele Bartram as Vice President for E-Commerce; Expands On Multi-Channel Capabilities.

Business and Technology Editors

NEW YORK--(BUSINESS WIRE)--July 25, 2000

Brylane, Inc., leading retailer of specialty catalogs, today announced that Michele Bartram has joined the firm as Vice President for E-Commerce.

Ms. Bartram is a veteran in the e-commerce, information systems, and strategic marketing areas. Most recently she served as Senior Vice President, Commerce, for iVillage.com where she was responsible for their online catalog businesses including women's apparel as well as leading sponsorship and partnerships and identifying new commerce opportunities for the company. Previously, she held the positions of COO and Editor-In-Chief of 100% Girls Omnicom, and director of e-commerce for the U.S. Mint. Ms. Bartram received her bachelor's degree in Computer Science and Mathematical Sciences from the University of North Carolina at Chapel Hill.

Russell Stravitz, Chief Executive Officer, commented, "Michele brings a wealth of multidisciplinary industry and business skills to Brylane and we're delighted to have been able to attract her to the Company. At iVillage.com, one of the Internet's leading community web sites, she was instrumental in evolving the site into a dynamic resource for women."

Mr. Stravitz continued, "Our long-term growth plans include E-Commerce and we believe that Michele's combined expertise in strategy, creative process, technology and customer knowledge makes her the ideal individual to head up our growing presence on the Web. With the appointment of Michele, along with our existing fulfillment and distribution capabilities, Brylane's internet expansion will be a natural complement to our catalog operations. It is a significant growth opportunity for our Company."

Brylane Inc. is the nation's leading specialty catalog retailer of value- priced apparel, with a focused portfolio of catalogs that includes Lane Bryant, Roaman's, Jessica London and KingSize, serving the special size apparel market, and Chadwick's of Boston, Lerner, and La Redoute USA serving the regular size apparel market. In addition, the Company's Brylane Home catalog, introduced in September 1998, offers value-priced home products. Brylane also markets certain of its catalogs under the "Sears" name to customers of Sears, Roebuck and Co. under an exclusive licensing arrangement with Sears Shop at Home Services, Inc. Brylane is headquartered in New York and has facilities in Indiana, Massachusetts and Texas.