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Brunswick Deploys AIMS Quality Lifecycle Management Framework; AIMS Selected as Boat Group Standard from over 100 Suppliers.


Business Editors

DURHAM, N.C.--(BUSINESS WIRE)--May 25, 2004

AIMS announced today that the Brunswick Boat Group, the world's largest maker of pleasure boats and a unit of Brunswick Corporation (NYSE NYSE

See: New York Stock Exchange
: BC), has deployed AIMS QLM QLM Quick License Manager
QLM Quantum Leap Methodology (KSA)
QLM Quick Link Mobile
(TM) (Quality Lifecycle Management) framework in its operations. AIMS QLM(TM) framework, featuring AIMS Tracker(TM), helps Brunswick extend their world class quality and production management capabilities to a new level for their Sea Ray, Boston Whaler and Hatteras Yacht premium boat manufacturing operations.

AIMS QLM(TM) framework is an incomparable platform for quality management over the entire product lifecycle from design through manufacturing and from suppliers to field services. Based on Internet technologies, AIMS QLM(TM) scales from individual plants to enterprise-wide deployment, on client platforms from PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  to tablet to desktop. Additionally, AIMS QLM(TM) addresses needs in production environments from handcrafted hand·craft  
n.
Variant of handicraft.

tr.v. hand·craft·ed, hand·craft·ing, hand·crafts
To fashion or make by hand.



hand·craft
 to high volume.

"Our corporate partnership with AIMS is yielding great results," said Jay Fuller, vice president - manufacturing for Hatteras Yachts in New Bern, N.C. "We are impressed with AIMS award-winning products, their team, and their responsiveness. Brunswick's world-renowned products make high demands on a quality solution, and AIMS is up to the challenge."

"AIMS products reflect the company's commitment to providing advanced technology in service of real business needs," commented Reese Stansell, Sea Ray's Executive Director of Quality Systems. "AIMS was selected as our provider because they listen to their customers and provide unique solutions not offered by other vendors. AIMS solutions enable us to continue to be the leader in our commitment to quality."

"We are thrilled to be deployed at Brunswick," AIMS CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Perry Smith remarked, adding, "our framework is designed for companies like Brunswick, with robust capabilities for multi-plant deployment, functions from design through distribution, and the ability to handle quality needs from the world's finest yachts at Hatteras to the full range of premium recreational and sport fishing products at Sea Ray and Boston Whaler."

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard Built in. Inboard devices are built into the main unit. Contrast with outboard. See onboard.  engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Northstar marine electronics; Navman GPS-based products; IDS dealer management systems; Sea Ray, Bayliner, Maxum, Hatteras, Meridian and Sealine pleasure boats; Baja high-performance boats; Boston Whaler and Trophy offshore fishing boats; Crestliner, Lowe, Lund and Princecraft aluminum fishing, deck and pontoon pontoon, one of a number of floats used chiefly to support a bridge, to raise a sunken ship, or to float a hydroplane or a floating dock. Pontoons have been built of wood, of hides stretched over wicker frames, of copper or tin sheet metal sheathed over wooden  boats; Attwood marine parts and accessories; Land 'N' Sea marine parts and accessories distributor; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit www.brunswick.com.

About AIMS

AIMS is a leading quality lifecycle management solution provider for top manufacturers including: BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
, Lear (NYSE:LEA), Abbott Labs (NYSE:ABT ABT About
ABT Abteilung (German: Department)
ABT Abbott Laboratories (stock symbol)
ABT American Ballet Theatre
ABT Associação Brasileira de Telemarketing
ABT Abort
ABT Availability Based Tariff
), Nomacorc, and Nortel (NYSE:NT). For more information, visit www.aimsco.com.
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Publication:Business Wire
Geographic Code:1USA
Date:May 25, 2004
Words:485
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