Brulant, Inc. Builds eCommerce Solution for Newly Launched Borders.com.CLEVELAND -- Brulant, one of the nation's leading interactive marketing firms, today announced its participation in the successful launch of Borders.com. Brulant handled the commerce web and application development on IBM's Websphere Commerce platform. Brulant's work with Borders began several months ago, and the company is Borders' online technology partner for Borders.com, including all web and application development work enabled through IBM's WebSphere Commerce platform. For the recent launch, Brulant developed functionality in areas including enabling the shopping cart, promotions, account maintenance, access to the Borders Rewards Loyalty Program, SKU (StockKeeping Unit) The number of one specific product available for sale. If a hardware device or software package comes in different versions, there is an SKU for each one. SKU - stock-keeping unit management, as well as support of merchandising and marketing efforts. "Borders will now be able to directly fulfill ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. customer needs online and create deeper and more meaningful relationships with its customers over time via the Websphere Commerce solution," said Adam Cohen Adam Cohen is an American journalist and assistant editorial page editor of The New York Times. Cohen is a lawyer and author, with a particular interest in legal issues, politics and technology. , partner at Brulant and the executive lead on the project. The Brulant team includes both individuals stationed out of Borders' headquarters as well as additional team members located in Brulant's Commerce Solution Center (CSC (Card Security Code) A three- or four-digit number printed on the back of credit cards for security purposes. Called "Card Verification Value" (CVV) by Visa, "Card Validation Code" (CVC) by MasterCard and "Card Identification (CID) by American Express and Discover, ) in Cleveland, OH. The Commerce Solution Center is run by a Brulant practice team focused on developing unique WebSphere Commerce Solutions and is split amongst technical capabilities with focused areas of expertise. Brulant has the largest group of WebSphere Commerce professionals in the country, other than IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) itself. "Brulant's retail and implementation experience, combined with proven methodologies, has insured consistency and quality throughout the project," added Kevin Ertell, vice president of e-business for Borders Group. "Brulant worked directly with our Borders' e-business team, bringing their years of real-time experience with Websphere Commerce to bear in helping us best leverage the robust capabilities of the product." About Brulant, Inc. Brulant is one of the nation's leading interactive marketing firms infused with deep technology horsepower horsepower, unit of power in the English system of units. It is equal to 33,000 foot-pounds per minute or 550 foot-pounds per second or approximately 746 watts. . Brulant is currently ranked the second largest independently-owned interactive agency in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and the 3rd fastest growing, overall. Brulant's capabilities are wrapped around our deep industry knowledge within retail & consumer products, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , healthcare, hospitality, manufacturing and services. We understand the unique challenges and goals within these key industries and deliver solutions to help our clients create more meaningful and longer lasting customer relationships, establish a business channel that is highly profitable, and enable the growth of our clients' businesses through the online channel. For more information, visit www.brulant.com. |
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