Bruegger's Selects Green Mountain Coffee Roasters as National Supplier.

BURLINGTON, VT. & WATERBURY, VT. -- "Great Coffee Makes a World of Difference(TM)" - Bruegger's to celebrate National Fair Trade Month with free coffee day Oct. 29th

After extensive market testing in a "battle of the beans," Bruegger's has selected Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) as its supplier of specialty coffee nationwide. Bruegger's will introduce Green Mountain Coffee Roasters(R) branded coffee into its 242 bakeries by the end of October, 2004.

Three coffee roasters competed for Bruegger's business, but Green Mountain Coffee Roasters won the account based on the strength of its brand, consumer preference and its unique Fair Trade position.

"Consumer response to our Green Mountain coffee was overwhelming," said Bruegger's CEO James Greco. "It was clearly the customer favorite. We are excited about partnering with Green Mountain and pleased to offer our guests the choice of Fair Trade certified coffees that can help make a difference for farmers and their families across the globe."

Fair Trade certification guarantees small-scale farmers a fair price for high-quality coffee beans, so they can afford better nutrition, education, and health care for their families. The new partnership makes Bruegger's the largest, national retailer to promote and educate consumers about Fair Trade coffee, and brew it by the cup all day, every day.

"People like to have the power to make a difference with something as simple as a good cup of coffee," said Green Mountain Coffee Roasters CEO Bob Stiller. "This national partnership will make a tremendous difference for coffee drinkers around the country, and for small-scale farmers around the world. I am also looking forward to engaging the store communities to understand how we can make a positive difference there."

"We're very pleased that Bruegger's is giving people a Fair Trade coffee choice," said Paul Rice, President and CEO of TransFair USA. "It's a significant step toward letting more people know they can have a high-quality cup of coffee that also helps improve the lives of small family farmers around the world."

All Bruegger's bakeries will carry at least one Fair Trade Certified(TM) coffee each day, including the popular Rainforest Nut(R) and French Roast blends. In addition to Fair Trade coffees, guests can choose from Bruegger's House Blend, Bruegger's House Decaf, Hazelnut and French Vanilla. A changing rotation of five "seasonal" Fair Trade Certified coffees will be offered as a way to add variety and increase consumer excitement. Selected locations will also feature a full line of Fair Trade espresso and cappuccino drinks.

Greco added that the introduction of Green Mountain coffee caps off a busy year of changes at Bruegger's. "Essentially, we've relaunched Bruegger's over the past year. From our extensive new menu items and new bakery design, our goal has been to change with evolving trends and keep the product line fresh with new ideas. The addition of a quality line of Fair Trade coffee is complimentary to our new line of salads, stone hearth breads, carb-friendly wraps and sandwiches."

Green Mountain Coffee Roasters is a socially responsible leader in the specialty coffee industry and is committed to improving the quality of life, both locally and globally. The Vermont company donates at least five percent of all pre-tax profits to social and environmental projects that "make a world of difference." This commitment was one of the factors in winning Bruegger's business.

All of Bruegger's 242 bakeries will be offering Green Mountain coffee by the end of October. In honor of National Fair Trade Month, all Bruegger's bakeries will offer a day of FREE COFFEE on Friday, October 29. Bruegger's will make a donation to Coffee Kids, an international non-profit established to improve the lives of children and families in coffee-growing communities around the world.

About Bruegger's Enterprises, Inc.

Founded in 1983 in Burlington, VT, Bruegger's is a leader in the quick, casual restaurant segment with 242 neighborhood bakeries in 18 states. The company's menu hosts a wide variety of authentic boiled and baked bagels, carb-friendly wraps, stone hearth breads, specialty and deli sandwiches, desserts, unique coffee blends, and original cream cheese in an assortment of flavors. Please visit www.brueggers.com for more information.

About Green Mountain Coffee Roasters, Inc.:

Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. While the majority of Green Mountain Coffee's revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past four years as one of Forbes Magazine's "200 Best Small Companies in America," for the past two years in the top ten on Business Ethics magazine's list of "100 Best Corporate Citizens," and in 2004 as one of the Society of Human Resource Management's "Best Medium Companies to Work for in America."