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Bruce Rosenberg elected vice president, marketing distribution, for Hilton Hotels Corp.


BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif.--(BUSINESS WIRE)--March 21, 1995--Hilton Hotels Corp. Tuesday announced that Bruce Rosenberg has been elected vice president, marketing distribution, for the company.

Rosenberg most recently served as director, marketing distribution, for Hilton, a position he held since January of this year. Prior to that, he served as director, travel agency marketing, for the company, a position he held since 1990.

In this newly created position, Rosenberg will oversee travel agency marketing and Hilton's global distribution systems, including the automation systems used by travel organizations. He will also guide Hilton's efforts into new distribution channels appropriate for strategic market segments. He reports to Bob Dirks Dirks, as a person, may refer to:
  • Jerald F. Dirks, an American author
  • Nicholas Dirks, an American academic
  • Rudolph Dirks (1877-1968), a German American cartoonist
Dirks may also refer to:
, senior vice president, marketing.

"During his five-year career with Hilton, Rosenberg has vastly improved our relationship with worldwide travel professionals, establishing a partnership with the travel agency market that is unprecedented for our company," said Dirks.

Rosenberg began his professional career in 1984 with Eastern Airlines as an account executive, and in 1985, was named group contract manager. In 1987, he held the position of national account manager with Continental and Eastern Airlines.

Rosenberg was appointed travel agency sales group and incentive market director for the Marriott Corp. in 1989, before being named vice president, sales and marketing, for General Rent-A-Car's Western Region later that year.

Rosenberg earned a bachelor's degree from the University of Massachusetts The system includes UMass Amherst, UMass Boston, UMass Dartmouth (affiliated with Cape Cod Community College), UMass Lowell, and the UMass Medical School. It also has an online school called UMassOnline.  and an executive master of business administration from Anna Maria College Anna Maria College is a four-year Catholic liberal arts college, founded in 1946 and located in the rural town of Paxton, Massachusetts. The school's 180-acre campus is situated a few miles away from the city of Worcester. .

Hilton Hotels
For the company involved in the buy out please see Hilton Hotels Corporation. This hotel chain is not the company being acquired.
The Hilton brand was re-united internationally after more than 40 years in February 2006, when United States-based Hilton
 is recognized internationally as the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 gaming and hospitality company. With its U.S. Hilton and international Conrad brands, the company develops, owns, manages or franchises hotel-casinos, resorts, vacation ownership and hotel properties throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and elsewhere in the world.

CONTACT: Hilton Communications, Beverly Hills

Jeanne Datz or Kendra Walker, 310/205-4545
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 21, 1995
Words:290
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