Bruce Redditt named senior vice president, corporate communications, for Sony Pictures Entertainment, joining company's senior management team.CULVER CITY Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Calif.--(BUSINESS WIRE)--June 15, 1995--In a move to sharpen the company's identity and communications worldwide, Sony Pictures Entertainment (SPE SPE - Software Practice and Experience ) has named Bruce Redditt senior vice president, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , it was announced Thursday by SPE President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Alan J. Levine J. Levine Books and Judaica is a world-famous Judaica store located in Midtown Manhattan. A family business for five generations, J. Levine has been in New York since 1905. Starting from a pushcart on the Lower East Side, the store has expanded from solely synagogue vestments to the whole . Redditt, who will join SPE's senior corporate management team, will report directly to Levine. He will be based at the company's Culver City world headquarters. Redditt will assume broad responsibilities for directing all aspects of SPE's corporate communications, corporate affairs, internal communications, media and community relations, government affairs and corporate advertising activities. He will spearhead the strategic development and day-to-day management of all internal and external communications, and he will work closely with other members of SPE's management team in developing a comprehensive, integrated long-term communications program for all areas of the company. "Bruce has the communications experience, financial expertise and leadership skills to help define who Sony Pictures Entertainment is, what we stand for and where we are headed for all of our primary constituencies," said Levine. "He is ideally qualified to craft a distinctive corporate identity for our company in a complex and fast-changing operating environment. Bruce will be a valuable addition to our executive team and will serve as an integral link between our corporate policy-making pol·i·cy·mak·ing or pol·i·cy-mak·ing n. High-level development of policy, especially official government policy. adj. Of, relating to, or involving the making of high-level policy: and communications functions." "Sony Pictures Entertainment is an exciting company at the center of activity in a fast-changing industry," said Redditt. "I am delighted to join SPE's executive team in helping to design a strong and credible corporate image for key audiences internally and externally, locally and around the globe." Redditt brings 20 years of corporate communications, investor relations Investor relations The process by which the corporation communicates with its investors. and public affairs management experience to his new role. Before joining SPE, he was corporate vice president, public affairs and communications for GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) Corp. in Stamford, Conn. During his tenure at GTE, he was responsible for integrating all internal and external communications for the Fortune 50 telecommunications corporation and served on GTE's Executive Leadership Committee. While at GTE, he directed all corporate and business unit headquarters' communications functions, including media relations, investor relations, internal communications, brand advertising, corporate philanthropy and community affairs. He began his GTE career as vice president, public affairs, of GTE Telephone Operations in Irving, Texas, the company's largest business unit, following the 1991 merger of GTE and Contel Corp. Previously, Redditt served in a series of progressively responsible positions for Contel in Atlanta leading to his 1989 promotion to vice president, corporate communications. In this capacity, he planned and directed all aspects of the company's investor relations, employee communications, media relations, stockholder relations and marketing support activities, playing a key role in implementing and communicating Contel's strategic initiatives. Redditt has also held corporate communications, investor relations and public information management positions with Key Pharmaceuticals in Miami, the Public Service Co. of Colorado and the Florida Public Service Commission Florida Public Service Commission (FPSC) is an independent regulatory agency serving the public of Florida by managing its public utilities such as telecommunications, electricity, natural gas, water, and wastewater. . He earned a B.S. degree in business administration from Florida State University Florida State University, at Tallahassee; coeducational; chartered 1851, opened 1857. Present name was adopted in 1947. Special research facilities include those in nuclear science and oceanography. in 1975. Sony Pictures' global operations encompass motion picture production and distribution, television programming and syndication, home video, operations of studio facilities, development and implementation of new entertainment technologies and distribution of filmed entertainment worldwide. CONTACT: Sony Pictures, Culver City Peter D. Wilkes, 310/280-8982 |
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