Bruce Morrison Promoted to Vice President, Retail Marketing, Disney Consumer Products.

Business Editors & Retail Writers

BURBANK, Calif.--(BUSINESS WIRE)--March 20, 2002

Consumer Products industry veteran Bruce Morrison has been promoted to vice president, retail marketing, for Disney Consumer Products (DCP), it was announced by Andy Mooney, president, Disney Consumer Products Worldwide. Morrison previously held the position of managing director, licensing retail and marketing, DCP Canada.

In his new role, Morrison will be charged with strengthening critical business relationships with DCP's key retailers in the United States, as well as the company's global relationship with Wal-Mart International, and developing merchandising plans and marketing objectives. He will be the primary contact for marketing within each DCP line of business, including Disney Toys, Disney Hardlines and Disney Softlines, as well as Disney Publishing and Disney Interactive, where appropriate, and will manage country-specific retail marketing teams. He will also continue to maintain responsibility for DCP's Canadian retail team.

"Bruce will play an instrumental role in representing a single Disney voice at retail," said Mooney. "His efforts in Canada have resulted in sales and revenue growth for DCP, and we will greatly benefit from his expertise in the areas of retail marketing, business development, product planning and managing point-of-sale programs as we develop and rollout best practices in retail worldwide."

Morrison joined Disney's Buena Vista Home Entertainment division in Canada in 1995, handling the Costco and Wal-Mart accounts, and by 1998 he was leading the national account sales team for the mass, club and department store channels. In 1999, he joined DCP Canada as director of retail marketing and led the process of forging stronger relationships with licensees and retailers. He was again acknowledged for his efforts in 2000 when he was promoted to the position of managing director, licensing retail and marketing for DCP Canada. In this role, Morrison was instrumental in solidifying direct-to-retail agreements with Wal-Mart and Zellers, two leading mass retailers in Canada, and developing successful merchandise focused retail and consumer marketing initiatives.

Prior to Disney, Morrison worked for Hallmark Cards Canada, where he managed the marketing division for the specialty products brand.

Morrison, a native of Toronto, Canada, received an Honours Bachelor of Business Administration from Wilfrid Laurier University in Waterloo, Ontario, Canada. He will relocate to the Los Angeles area with his wife and three children.