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Bruce Lauritsen, Long-Time Flexsteel Leader, Dies at 64.

DUBUQUE, Iowa Dubuque is a city in the U.S. State of Iowa, located along the Mississippi River. Its population was estimated at 57,696 in 2006,[3] making it the eighth-largest city in the state.  -- Flexsteel Industries, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:FLXS) announced today that K. Bruce Lauritsen, Vice Chairman of the Board of Directors and Chairman of Flexsteel's Executive Committee, died Sunday, May 20, 2007, at home in Dubuque, Iowa after a hard-fought battle with pancreatic cancer pancreatic cancer

Malignant tumour of the pancreas. Risk factors include smoking, a diet high in fat, exposure to certain industrial products, and diseases such as diabetes and chronic pancreatitis. Pancreatic cancer is more common in men.

Formerly President and Chief Executive Officer of Flexsteel, 1993-2006, Lauritsen was a dedicated leader whose optimism and affability made him as well-liked as he was widely respected.

After graduating from Creighton University Sitting on a 108-acre campus just outside Omaha's downtown business district in the Near North Side neighborhood, the University currently enrolls about 6,800 students. Creighton is one of 28 member institutions of the Association of Jesuit Colleges and Universities.  in 1965 with a Bachelor of Arts degree in philosophy, Lauritsen served in the U.S. Army as an Infantry Officer. He completed a tour of duty in Vietnam and was awarded the Bronze Star.

Lauritsen's career with Flexsteel began in 1968 when he joined the company as a Sales Trainee. Six years later, he was named National Sales Manager, and fifteen years later, in 1989, he became President. During the last ten years, Lauritsen's strong vision and leadership helped propel the company to increased sales, expanded markets, and enhanced brand recognition. He had many great accomplishments during his tenure as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . He re-organized the reporting structure into three business-seating units: Home Furnishings, Commercial and RV/Marine. He also led the executive team and directors on the acquisition of DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM).  Furniture, which in turn implemented an offshore Asian sourcing program to blend with the company's U.S. manufacturing focus.

"Bruce, in his long tenure with Flexsteel, served in many demanding and critical positions. Under his leadership as President and CEO, the company's revenue increased from $200 million to more than $400 million. In addition, his leadership guided the Company as it evolved to meet the challenges of the constantly changing business climate and helped Flexsteel maintain its leadership role in the home furnishings industry. As a leader and a friend, Bruce will be sorely missed," says Bruce Boylen, Chairman of the Board, Flexsteel Industries, Inc.

Many organizations, both furniture industry and community-based, benefited from Lauritsen's involvement over the years, including the boards of directors of: The American Home Furnishings Alliance (AHFA AHFA American Home Furnishings Alliance
AHFA Alabama Housing Finance Authority
AHFA Australian Hair Fashion Awards
AHFA Authentic Health Fitness Australia
AHFA Artists for a Hate-Free America
AHFA Affordable Housing Funding Application
); First Community Trust, Dubuque; Hills and Dales, Dubuque; First National Bank, Dubuque; Loras College Board of Regents An independent governing body that oversees a state's public Colleges and Universities.

All 50 states have governing bodies that oversee the administration of public education.
, Dubuque; and the Dubuque Area Chamber of Commerce.

Lauritsen was born in Omaha, Nebraska on August 23, 1942. He is survived by his wife Jeanne; his three children, Jeanne's two children, and 16 grandchildren; one brother, four sisters and their families. He was preceded in death by his parents and many aunts and uncles.

Deeply committed to his community and church as well as the furniture industry, Lauritsen also worked with the United Way, the Girl Scouts of America, and the Parish Pastoral Council at St. Joseph the Worker Catholic Church, Dubuque.

For more than a century, Flexsteel Industries, Inc., has been designing and crafting fine upholstered furniture. The publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 sells its well-known furniture across the globe and operates seven U.S. manufacturing plants and two permanent showrooms. Further information on Flexsteel Industries, Inc., can be accessed at
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Publication:Business Wire
Date:May 21, 2007
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