Bruce Flory named Pervasive's new VP of Marketing.Business Editors and High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--Nov. 29, 2000 Pervasive Software Pervasive Software Pervasive develops and distributes data infrastructure software that enable corporations to integrate, analyze, secure, manage and harvest data from disparate sources. (Nasdaq:PVSW PVSW Pervasive Software Inc. ) announced today that it has named Bruce Flory as Vice President of Marketing. He will lead Pervasive's marketing efforts and oversee all positioning, branding, and channel marketing activities. Bruce comes to Pervasive with 30 years of high-tech experience in marketing, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , product management, and management. Most recently, he served as Vice President of Marketing for ObjectSpace, Inc., where he led product positioning, branding, and industry alliance initiatives. "We are extremely excited to have Bruce aboard," said Dave Dunnigan, Sr. Vice President of Sales and Marketing for Pervasive Software. "His extensive experience in high-tech marketing will be a valuable asset to Pervasive Software and to our management team." Mr. Flory's past experience includes work with Intel, Harte-Hanks Communications, Sterling Software, and BMC Software BMC Software, Inc. NYSE: BMC, is an American enterprise management software provider, focusing on IT infrastructure applications. BMC was founded in 1980 and is headquartered in Houston, Texas. . He received his bachelor's degree in marketing and a master's in business administration from St. Edwards University in Austin, TX. About Pervasive Software Pervasive Software is committed to driving simplicity into the complex world of data management, a pledge that's easily evidenced in our powerful, yet easy-to-use software products. It's this commitment that has made Pervasive Software's years of database business so successful, and the reason developers worldwide continue to depend on our high-performance database engines to power their applications. Pervasive Software's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Pervasive.SQL SQL in full Structured Query Language. Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results. 2000, is a leading application development database, combining low-cost, reliable, resource-efficient operations with world-class performance and usability. Pervasive Software serves a channel of more than 10,000 independent software vendors (ISVs), developers, value-added resellers (VARs) and partners. Based in Austin, Texas, Pervasive has offices in Canada, Europe, and Asia, including Japan, and distributors covering 80 countries. Visit Pervasive on the Web at www.pervasive.com or call (800) 287-4383. Cautionary Statement This release may contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , which are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements are generally preceded by words such as "may," "plans," "expects," "believes," "anticipates" or "intends." Forward-looking statements in this release about Pervasive.SQL 2000 software involve the risk that the software will not achieve additional customer and market acceptance. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement. Investors are cautioned that actual results could differ materially from Pervasive's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the factors and risks discussed in Pervasive's reports filed from time to time with the Securities and Exchange Commission. Pervasive, Pervasive Software, Pervasive.SQL and Btrieve are trademarks or registered trademarks of Pervasive Software Inc. All other company and product names may be trademarks or registered trademarks of their respective companies. |
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