Bruce David Eisen Inks Producer Deal With Trimark; Writer/Producer to Work in Genre Division.

SANTA MONICA, Calif.--(BUSINESS WIRE)--Dec. 11, 1998--Trimark Pictures has signed Bruce David Eisen as an in-house producer.

The announcement was made by Cami Winikoff, Trimark's chief administrative officer and executive vice president. "Bruce has played a key role in the success of many of Trimark's genre films throughout the years. He has been a valuable asset to Trimark. This move will only enhance Trimark's strengths within the genre arena," she said.

Added Mark Amin, Trimark's chairman and CEO: "Bruce's work has demonstrated his ability in this arena. He is well-regarded here and in the creative community."

Formerly a business affairs and production exec at Trimark, Eisen recently wrapped production on "Warlock: The End of Innocence" for the company, the third installment of the highly successful "Warlock" series, which he co-wrote and produced. That film was directed by Eric Freiser, and stars Bruce Payne.

Earlier this year, Eisen produced "The Dentist II" with partners Pierre David and Noel Zanitsch. The film stars Corbin Bernsen and is directed by Brian Yuzna. That title premieres on HBO in December 1998, and is due out on home video in April 1999.

In the last two years, Eisen also co-produced "Trucks" and "Frozen," both of which were based upon short stories by Stephen King. "Trucks" premiered on the USA Cable Network, while "Frozen" is due for home video release in early July 1999.

Eisen's new position is in line with Trimark's refocus on the area where it has had its greatest success -- genre films. Currently, Eisen is involved in developing and producing "Leprechaun 5" as well as writing another original screenplay for the company.

Asked about his production plans, Eisen said: "Seeing how well the market continues to respond to horror and other genre films, it's an exciting time to be in that business. I'm looking forward to producing films based upon my own material as well as that of outside writers."

Trimark Holdings Inc. (Nasdaq/NM:TMRK) is a broad-based entertainment company that acquires, produces and distributes motion pictures domestically and internationally under the Trimark Pictures banner; licenses to the broadcast industry under the Trimark Television moniker; and distributes to the domestic home video market under the Trimark Home Video label.