Bruce Dahl Joins Cartia as VP Sales; Cartia Expands Sales Organization to Meet Demand for New Enterprise Information Mapping Software.

REDMOND, Wash.--(BUSINESS WIRE)--Nov. 11, 1998--Cartia, Inc., which recently introduced its new Enterprise Information Mapping software, ThemeScape(R), has announced the addition of Bruce Dahl to its executive management team.

As vice president for sales, Dahl will manage the rapid expansion of Cartia's direct sales force.

"Since our initial launch of ThemeScape last month, we've received very high interest from large organizations," said Mark Goros, CEO of Cartia. "Bruce Dahl's strong background in enterprise applications will bring leadership to our sales force as they work with customers to organize the massive amount of information used in everyday business."

ThemeScape automatically organizes large numbers of document files and web pages according to the information they contain. When pointed to directories or web sites, the software reads each document, determines the major topics and themes, and then organizes the entire collection onto a topographical map according to content. Documents about similar topics are grouped closely together on the map, forming different regions of information. A single map can show a big-picture landscape of the information contained in thousands of documents.

"I am excited about the opportunity to lead Cartia's sales efforts for this groundbreaking software," said Dahl. "ThemeScape accomplishes what we've all wished for: the ability to be better informed yet read less. It introduces a huge advancement in the way people work with information, and the benefits for large enterprises are enormous."

About Bruce Dahl

Bruce Dahl is a 20+ year veteran of the Information Technology industry. Before joining Cartia, Dahl was vice president for sales at Endura Software, a Seattle based enterprise application company. Dahl also held senior management positions with IBM, Ingres Corporation, Software AG, and Digital Equipment Corporation. Dahl has extensive International experience, having managed business operations in locations such as Australia, South Africa, Hong Kong, and the United Kingdom.

About Cartia

Cartia specializes in Enterprise Information Mapping (EIM), a process that extracts the content of unstructured text and organizes it into interactive maps of information. The company's flagship product, ThemeScape, automatically harvests massive quantities of documents, web pages and other sources; extracts the primary themes and concepts; and creates a topographical map showing the entire information landscape. More information on Cartia can be found at www.cartia.com.

Editor's Note: ThemeScape screen shots, a technology overview, and a list of Frequent Asked Questions can be downloaded from www.cartia.com/pressroom.