BrowseSafe.com Inc. Announces Successful Launch of a Planetgood Direct Marketing Program; Nationwide Direct Marketing Rollout Expected in July.Business Editors INDIANAPOLIS--(BUSINESS WIRE)--June 22, 2000 BrowseSafe.com Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: PGPG - news), a leader in Internet content rating and review that has developed PlanetGood(R), a software utility that offers parents worry free browsing for their children of all ages, Thursday announced that the company has successfully launched its Direct Marketing Campaign. The company expects to rollout this program nationally in July. "BrowseSafe.com is positioning itself to be one of the web's success stories," stated BrowseSafe President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Mark Smith. "Careful market testing of this program has generated fantastic results with over 2.3 percent of those people who are exposed to the offer signing up for the PlanetGood Service. We are expecting the full implementation of the program to be a huge success," added Smith. "Working closely with our partners has allowed us to carefully craft our message and has proven to be a great step forward. While the average Internet Click-through rates on advertising banners has decreased to 0.36 percent during March 2000, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. research by Nielsen Netratings, BrowseSafe is currently experiencing a sales rate of 2.3 percent," stated BrowseSafe Vice-President Ted O'Brien. Value Added Resellers depend on click through and response rate to generate revenue, thereby making PlanetGood a highly desirable product for advertising revenue driven companies. About BrowseSafe.com (PGPG) BrowseSafe.com is an Internet Experience Provider that offers parents freedom, choice and Web management for their children of all ages through its PlanetGood product line. BrowseSafe physically reviews and categorizes each and every Web site, empowering parents with the ability to determine the type of appropriate Web content that is viewable and to control access through PlanetGood's various levels of browsing. BrowseSafe.com has also formed partnerships with Microsoft (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ) and Netscape (NYSE NYSE See: New York Stock Exchange :AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), to distribute a customized version of Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. and Netscape Navigator with PlanetGood. BrowseSafe.com's PlanetGood is sold online, through retail outlets, direct-to-schools and libraries, as an additional service available through Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. , directly from the company Web site at http://www.browsesafe.com or through Private Label ISP's featuring PlanetGood. BrowseSafe.com is a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. on the Electronic Over the Counter Bulletin Board with the symbol "PGPG". Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. : Certain information included in this communication (as well as information included in oral statements made by BrowseSafe.com) contains statements that are forward looking, such as statements relating to further anticipated direction of Internet industry, plans for further expansion, various business development activities, planned capital expenditures, funding resources, anticipated sales growth and potential contracts. These forward-looking statements are subject to a number of known and unknown risks and uncertainties that could cause actual operations or results of its direct marketing program to differ materially from those anticipated. Specifically the sales rate that BrowseSafe is currently experiencing may not be indicative of long-term results. BrowseSafe.com, PlanetGood, PlanetWow, PlanetCool, and PlanetHome are registered trademarks of BrowseSafe.com, Inc. All rights reserved. All other trademarks are property of their respective owners. |
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