Brownstein Group Unveils Four New Divisions to Stay Ahead of the Shifting Marketplace; Agency Brands Four Sub-Division Disciplines.

PHILADELPHIA -- As a result of the ever-growing amount of communications channels, particularly with the advancement of technology, companies are finding it necessary to explore new ways of reaching their target audiences. Similarly, marketing firms throughout the nation are learning that to remain competitive, it is imperative to provide their clients with more specialized services. With reports of increased ad spending peppered throughout 2006 predictions, as well as more attention being paid to podcasting, mobile marketing, guerilla and buzz marketing and other not-so-traditional advertising techniques, marketing firms are now adding to and/or expanding their core competencies. In 2005, according to BtoB Magazine, "(agencies) added and expanded services, particularly in consulting, media, research, measurement and interactive." In an attempt to stay ahead of the ever-changing marketplace, one Philadelphia firm felt it was time to create specialized divisions to meet its current and future clients' needs.

Brownstein Group, a brand communication firm, announced today that it has realigned to form four divisions under the existing Brownstein Group parent brand. Strategically differentiating itself from local and national competitors, the four divisions operate independently, each taking a unique approach to solving business and marketing challenges. Yet, Brownstein Group and its subsidiary brands will still develop work in an integrated manner across a spectrum of clients.

The reorganization was made, in part, to prepare for what many believe to be a shifting paradigm in the way agencies are engaged by clients. "Over the last 10 years, agencies have become more muddled and less distinguished in an effort to be all things to all clients. Clients, in turn, become more confused about what agencies do and how agencies are valuable in driving business," explained Marc Brownstein, president, Brownstein Group. "By rebranding and creating specialized divisions under Brownstein Group, we are not only defining what we are, but what we are not."

"Creating separate divisions is also a great way for us to attract and retain best-of-breed talent that wouldn't be satisfied simply working in the department of a larger agency," Brownstein said. "It worked for us when we formed our interactive division, originally called Fingerprint Interactive, several years ago. Now it's time to leverage our other core competencies by giving them their own identities and letting them flourish."

In creating its network of communication specialties, Brownstein Group has unveiled four new subsidiary brands for its brand strategy, advertising and design, public relations, and interactive and direct marketing disciplines:

--TBG Advertising + Design

--Fingerprint Interactive + Direct

--Voice Public Relations

--Distillery Brand Strategy

Moving away from the integration model that many agencies are following today, which often yields watered-down thinking, Brownstein Group's four distinct divisions have been established to provide clients with specialized industry knowledge and experience. Rather than muting the differences between disciplines, Brownstein Group and its network of communications specialties amplifies the differences and actively encourages the friction that can occur between disciplines. "We believe it leads to better results and ensures that we are actively engaged in the discussion over what good marketing is and how the market is evolving," Brownstein added.

"While each division will now serve as its own independent company, make no mistake, integration is still the focus under the parent company," Brownstein said. "This guiding principle helps ensure that the four divisions are working together to create and implement one strong and effective strategy for clients, regardless of discipline." Brownstein Group will provide its 42-year pedigree, deep-marketplace connections, back-end technology, financial and logistical support and integration to each of its divisions. While some clients may come to one or two of Brownstein Group's subsidiary brands for discipline-specific support, Brownstein Group provides integrated services and makes the whole greater than the sum of its parts.

In announcing the news, Brownstein Group has launched a new Web site and advertising campaign. Internet surfers can visit www.brownsteingroup.com to view the new Web sites, which were designed to show the values and spirit cultivated in the company since 1964.

About Brownstein Group

Brownstein Group is a brand communication firm with offices in Center City Philadelphia and Bellevue, Wash. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of communication specialties encompassing brand strategy, advertising and design, public relations, and interactive and direct marketing disciplines. These disciplines are executed by Brownstein Group's divisions which include TBG Advertising + Design, Fingerprint Interactive + Direct, Voice Public Relations and Distillery Brand Strategy. Brownstein Group has provided services to local, national and international clients, such as Microsoft, DaimlerChrysler, Majestic Athletic, UnitedHealthcare, Blommer Chocolate Company, Longwood Gardens, ESPN, Siemens, Advanta, Calloway Golf and Pennsylvania State University. Additional information can be accessed at www.brownsteingroup.com or by calling 215-735-3470.