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Brown-Forman to Consolidate Wine Marketing Operations at Its Louisville Headquarters.


LOUISVILLE, Ky. -- Brown-Forman (NYSE NYSE

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) Beverages announced today that it is consolidating its wine marketing functions in Louisville. David Dearie, president of Brown-Forman Wines, stated, "We are constantly striving to improve our organization to best meet the needs of our consumers and maximize our brand building opportunities. An important part of this evolution is our decision to create a center for wine brand building excellence based here at Brown-Forman's corporate headquarters in Louisville, where we have excellent support infrastructure, including direct access to hundreds of talented people."

Because of the decision to consolidate its wine marketing functions in Louisville, Brown-Forman Beverages will reduce the size of its staff at its San Rafael, California San Rafael (IPA: /ˌsænrəˈfɛl/; originally IPA: [sɑn rɑfeˈɛl]), is the county seat of Marin County, California, United States. , office, resulting in the layoff of four people. All affected employees will receive transition assistance.

Brown-Forman Wines will maintain a strong presence in California with vineyards and wine-making operations in Mendocino, Sonoma and San Luis Obispo San Luis Obispo (săn l`ĭs ōbĭs`pō), city (1990 pop. 41,958), seat of San Luis Obispo co., S Calif., near San Luis Obispo Bay; inc. 1856.  counties.

Brown-Forman Wines is a division of Brown-Forman, Louisville, Ky. It markets Korbel Champagnes Fetzer Vineyards, Sonoma-Cutrer, Bonterra Vineyards, Mariah and Jekel Vineyards California wines; Bolla and Fontana Candida Italian wines; and Michel Picard Michel Picard (Born November 7, 1969 in Beauport, Quebec) is a professional ice hockey player who played in the National Hockey League with the Hartford Whalers, San Jose Sharks, Ottawa Senators, St. Louis Blues, Edmonton Oilers, and Philadelphia Flyers.  Wines from France.
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Publication:Business Wire
Date:Feb 16, 2005
Words:186
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