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Brother announces new generation of award winning laser printers.


SOMERSET, N.J.--(BUSINESS WIRE)--June 17, 1996--Brother International Corp. today announced the HL-700 series, a full line of 6 page-per-minute, true 600 x 600 dpi, desktop laser printers with expected street prices starting at $349.99.

The HL-700 series consists of three models: the HL-720, HL-730 and HL-730DX. The major differences include file printing compatibility and types of software included with each. Product will begin shipping in late June 1996. The HL-700 series can be seen at Booth 2770 in the main area of PC Expo A trade show for resellers, corporate managers and technical professionals from CMP Media LLC, a subsidiary of United Business Media. First held in New York in 1983 with 120 exhibitors and 9,600 attendees, the show grew from the personal computer's early years to 550 vendors and more than , June 18 - 20 at the Jacob K. Javits Convention Center Jacob K. Javits Convention Center is a large convention center on the west side of Manhattan in New York City. It was designed by architects I. M. Pei and partners. The revolutionary space frame structure was built in 1986 and named for New York Senator Jacob K.  in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

The Brother HL-700 series of printers is the next generation of the award winning and highly acclaimed 6PPM printer line. They are designed to handle more than traditional laser printer output and feature an innovative Brother print engine. Each printer features Brother's innovative and technologically advanced straight paper path, allowing the user to print more types and sizes of paper stocks, while avoiding annoying paper jams and curls. It is the only printer in its class to be able to print envelopes up to 9" x 12".

Targeted at the SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent.  (Small Office, Home Office) user who requires the quality of laser output at an affordable price, the HL-700 series printers true 600 x 600 DPI resolution produce output of near typeset quality.

The HL-720 comes standard with the Brother Windows Printing Solution and is targeted at the price-conscious Windows user who requires laser quality output. Expected street price is $349.99.

Both the HL-730 and HL-730DX come standard with the Brother Printing Solution for Windows, Hewlett Packard LaserJet IIP IIP Investors In People
IIP International Information Programs (US State Department)
IIP Index of Industrial Production
IIP Iraqi Islamic Party
IIP International Ice Patrol (US Coast Guard) 
 (PCL (Printer Command Language) The page description language for HP LaserJet printers. It has become a de facto standard used in many printers and typesetters. PCL Level 5, introduced with the LaserJet III in 1990, also supports Compugraphic's Intellifont scalable fonts.  4) resident, PCL5e software, Epson FX-850 and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Proprinter emulations which ensure compatibility with major personal computer platforms and popular software application packages. All units feature patented auto-emulation switching which enables the printer to automatically sense and adjust to the data stream sent by the PC. These printers are targeted at the Windows and DOS user -- expected street prices are $399.99 (HL-730) and $429.99 (HL-730DX).

All HL-700 series printers include a Windows 95, 3.1 and 3.11 driver and include Bookmaker Corporation's Surf 'n' Print software (SRP SRP - A data link layer protocol.  $9.95). The HL-730DX also includes Brother Font Manager ($69.95 value) -- a software application that provides up to 110 additional fonts and allows the user to better utilize and organize all installed fonts.

Brother International markets a complete line of laser, ink jet, dot matrix printers, and scanners. With production from their Bartlett, Tennessee factory, Brother is America's largest manufacturer of portable electronic typewriters and personal word processors. They also distribute a full line of office, industrial and home electronics products. In addition to its headquarters in Somerset, Brother has operations in Brazil, California, Canada, Chile, Georgia, Illinois, Massachusetts, Mexico, Ohio, Tennessee and Texas.

For more information, please contact Andy Schaeffer, product manager -- printers, Brother International Corp., 200 Cottontail cottontail

a wild rabbit, Sylvilagus spp.
 Lane, Somerset, N.J. 08875-6714, 908/356-8880, ext. 4313, 908/764-4482 (fax), e-mail address: aschaeff@nj.brother.com

CONTACT: Brother International Corp.

Andy Schaeffer, 908/356-8880

aschaeff@nj.brother.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 17, 1996
Words:511
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